Budget Deck
Silate Budget
Silate Budget
Deck.
Budget Plan & Financial Analysis
The locked operating budget behind the 15-month plan — every number this deck is built on.
Funding Overview
Total Funding Requirement
₹1.50
Crore
Setup
₹10L
Server
₹10L
Reserve
₹10L
Marketing
₹25L
Operations
₹95L
Month 15 Commercial Launch
Total Funding
₹1.50 Cr
Controlled capital plan
Platforms
PC & Android
Both locked in plan
Core Team
8 Members
Product execution team
Beta
12th Month
Launch - soft launch at 15
Slide 02 · Editorial Overview
🖥️
📦
📑
⚙️
What is Silate Budget Deck.
Silate Budget Deck is the complete financial breakdown of the Silate seed round — ₹1.50 Crore, where every rupee goes, and what it builds in 15 months. This is not an estimate; it is the locked operating budget the pitch deck is built on.
The funding is split into five controlled heads — Operations, Market, Reserve, Server and Setup. Each head has a fixed ceiling, a month-wise spending plan and a responsible owner, so capital is spent with discipline, not guesswork.
This deck shows the offline and online budget, the cost of building the team and product, the unit economics of each paying customer, and the month-by-month path to commercial launch — the exact numbers behind the 10% equity ask.
🎯
🚀
🛡️
🤝
Slide 03 · Funding Architecture
Capital Architecture
₹1.5 Crore Funding Architecture
Five controlled capital pools. One 15-month execution plan.
Allocation Mix
₹1.50 Cr
Total Funding
Setup
₹10L
Server
₹10L
Reserve
₹10L
Marketing
₹25L
Operations
₹95L
01
One-Time Setup
Company registration, office, laptops and workplace readiness.
₹10L
02
Server & Data
Hybrid cloud, physical server, backup, security and scaling reserve.
₹10L
03
Emergency Reserve
Protected continuity fund for verified unexpected business risks.
₹10L
04
Market Activation
Marketing, bilingual support, workplace setup and beta launch.
₹25L
05
15-Month Operations
Core team execution, controlled monthly burn and runway protection.
₹95L
Total
₹1.50 Cr
Slide 04 · One-Time Setup Cap
One-Time Setup
₹10L Setup Cap
Legal incorporation plus complete 8-member workplace readiness.
Gross Requirement
₹10.10L
Before negotiation
Negotiation Saving
₹10K
Minimum target
Final Approved Cap
₹10.00L
Total setup allocation
| Budget Component | Working Estimate |
|---|---|
|
🏛️
SILATE (OPC) company registration
|
₹40,000 |
|
💻
8-member office, hardware and workplace setup
|
₹9,70,000 |
|
📊
Gross estimated requirement
|
₹10,10,000 |
|
✂️
Minimum procurement / negotiation saving
|
(₹10,000) |
|
🎯
FINAL APPROVED ONE-TIME SETUP CAP
|
₹10,00,000 |
Slide 05 · Setup Deep Dive (Interactive Tabs)
Setup / Legal
One Person Registration & Incorporation
SILATE will initially be incorporated in Tiruppur as a One Person Company.
| Expense Component | Working Estimate |
|---|---|
|
🏷️
Company name reservation
|
₹1,000 |
|
🔑
Digital Signature Certificate – 1 director
|
₹1,500 – ₹2,500 |
|
📜
Government filing / Tamil Nadu stamp charges
|
₹1,000 – ₹2,000 |
|
🆔
PAN, TAN and linked statutory charges
|
₹200 – ₹500 |
|
⚖️
CA / CS incorporation and filing support
|
₹8,000 – ₹14,000 |
|
📝
Nominee, NOC and supporting documentation
|
₹1,500 – ₹2,500 |
|
🖨️
Printing, notary and filing miscellaneous
|
₹1,000 – ₹2,000 |
|
🛡️
Trademark (IP) statutory filing – Class 9 & Class 42
|
₹9,000 – ₹10,000 |
|
⚙️
EXPECTED ACTUAL SPEND
|
₹24,000 – ₹35,000 |
|
🎯
MAXIMUM APPROVED CEILING
|
₹40,000 |
MAXIMUM ALLOCATION
₹40,000
Expected actual spend ₹24K–₹35K
WHAT THIS COVERS
- SPICe+ incorporation and name approval
- DSC, DIN, MOA, AOA, PAN and TAN
- Trademark IP filing (Class 9 Software & Class 42 SaaS)
- OPC nominee consent and office NOC
- CA / CS filing and resubmission buffer
Setup / Office & Devices
8-Member Office & IT Setup
Role-wise hardware, laptops, and essential workplace infrastructure.
Click to toggle between Workplace Setup (₹4.25L) & Laptops (₹5.45L)
| Category | Amount |
|---|---|
|
💻
8 Laptops (Role-Wise)
View Specs ➔
|
₹5,45,000 |
|
🖨️
Printer + Backup SSD
|
₹38,000 |
|
🪑
Full Workspace + Desks + Chairs + Fittings
|
₹1,11,000 |
|
🌐
Network Setup
|
₹16,000 |
|
⚡
Power Backup + UPS
|
₹55,000 |
|
❄️
AC + Monitor + Accessories
|
₹1,25,000 |
|
📹
CCTV + Biometric
|
₹30,000 |
|
⚙️
Equipment Setup Subtotal
|
₹9,20,000 |
|
🏢
Room Advance / Deposit
|
₹50,000 |
|
🎯
PLANNED OFFICE SETUP TOTAL
|
₹9,70,000 |
WORKPLACE SETUP (EXCL. LAPTOPS)
₹4.25L
Infra ₹3.75L + Room Deposit ₹50K
RECONCILIATION
Workplace & Deposit (Excl. Laptops)
₹4.25L
8 Role-Wise Laptops (Sub-Tab 2)
₹5.45L
Total Workplace Pool
₹9.70L
OPC Registration
₹40K
Negotiation Saving
(₹10K)
Final Setup Cap
₹10.00L
| Role / Use | Locked Specification / Model Basis | Budget |
|---|---|---|
|
💻
Senior App / Full Stack
|
ASUS TUF A15 – Ryzen 7, RTX 3050, 16GB, 1TB SSD | ₹80,000 |
|
🧪
QA / Tester
|
Acer Aspire Lite – i5-12450H, 16GB, 512GB SSD | ₹60,000 |
|
🎯
Founder / Demo
|
Acer Aspire Lite – i5-12450H, 16GB, 512GB SSD | ₹60,000 |
|
🎨
UI/UX Designer
|
ASUS Vivobook 16 OLED – i5, 16GB, 512GB SSD | ₹70,000 |
|
📊
Accounts + CA Domain
|
ASUS Vivobook – i3 13th Gen, 12GB, 512GB SSD | ₹45,000 |
|
🤖
AI / Agent Developer
|
Ryzen 7 / i7, 32GB, 1TB SSD, RTX GPU preferred | ₹1,00,000 |
|
🗄️
Backend + DB + Server
|
Ryzen 7 / i7, 32GB, 1TB SSD | ₹80,000 |
|
📢
Support + Marketing + Research
|
i5 / Ryzen 5, 16GB RAM, 512GB SSD | ₹50,000 |
|
🎯
TOTAL LAPTOP & CORE IT DEVICES
|
₹5,45,000 | |
DEVICE BUDGET ALLOCATION
₹5.45L
Role-wise 8 core IT machines
DEVICE BREAKDOWN & POLICY
AI Dev Node (RTX · 32GB)
₹1,00,000
Full Stack & Backend (2)
₹1,60,000
UI/UX & QA Devices (2)
₹1,30,000
Demo, Accounts & Ops (3)
₹1,55,000
Total 8 Laptops
₹5,45,000
🛡️
Policy: Equivalent models allowed only when minimum specification & warranty are maintained.
Setup / Infrastructure
Workspace, Network, Power & Security
Infrastructure required for the 8-member team to work safely from day one.
| Item | Details | Budget |
|---|---|---|
|
🖨️
Printer + Scanner
|
HP 323dnw Laser AIO or equivalent | ₹25,000 |
|
💾
Backup SSD
|
Crucial X9 1TB portable SSD or equivalent | ₹13,000 |
|
🪑
Work Desks
|
2 old two-person + 1 new two-person + 1 single + founder table | ₹49,500 |
|
💺
Chairs
|
8 ergonomic staff chairs + 2 visitor chairs | ₹53,000 |
|
🖱️
Mouse / Cable Setup
|
3 extra mouse + cable routing | ₹5,500 |
|
🔧
Minor Fittings / Installation
|
Table fittings, connectors and setup allowance | ₹3,000 |
|
🌐
Network
|
Wi-Fi 6 router + switch + CAT6 + backup SIM | ₹16,000 |
|
⚡
Power Backup + UPS
|
1500VA inverter + battery + APC UPS + wiring safety | ₹55,000 |
|
❄️
AC + Fans + Accessories
|
1.5T AC + fans + monitor + office accessories | ₹1,25,000 |
|
📹
CCTV + Attendance
|
4-camera CCTV + biometric attendance | ₹30,000 |
|
🎯
NON-LAPTOP EQUIPMENT SUBTOTAL
|
₹3,75,000 | |
INFRASTRUCTURE ALLOCATION
₹3.75L
Workspace, Network, Power & Security
COMPLETE SETUP RECONCILIATION
Non-Laptop Equipment
₹3.75L
Core Laptops (8 Roles)
₹5.45L
Equipment Subtotal
₹9.20L
Room Advance / Deposit
₹50K
Total Setup Allocation
₹10.00L
🏢
Fully operational workspace readiness for the 8-member core team from Day One.
Slide 06 · Server & Data Infrastructure
INFRASTRUCTURE BUDGET
Server, Cloud, Backup & Data Infrastructure
Hybrid infrastructure for public cloud services, internal physical server, backup and controlled scaling.
| Infrastructure Component | Primary Use | Budget |
|---|---|---|
|
☁️
Cloud Setup & Usage
|
Login, sync, multi-device, Network, messages, Store, chatbot and APIs | ₹2.00L |
|
🖥️
Physical Company Server
|
Internal operations, development, testing, reports and secure local processing | ₹3.20L |
|
💾
Backup NAS & Storage
|
Encrypted database backup, company files and disaster-recovery copy | ₹80K |
|
⚡
Power, Network & Security
|
Online UPS, switch, firewall, cabling and server protection | ₹75K |
|
🛡️
Migration, Security & Testing
|
Cloud-to-physical sync, recovery, performance and hardening | ₹55K |
|
🔧
Warranty, Spare Drives & Replacement
|
Extended protection and emergency hardware needs | ₹40K |
|
📈
Infrastructure Scaling Reserve
|
Traffic growth, storage/RAM upgrades, audit and future scaling | ₹2.30L |
|
🎯
TOTAL SERVER INFRASTRUCTURE ALLOCATION
|
₹10.00L | |
TOTAL SERVER BUDGET
₹10.00L
Pool 02 allocation
PLANNED SPEND
₹7.70L
Cloud + Server deployment
REMAINING BALANCE
₹2.30L
Scaling reserve buffer
Slide 07 · Server Deep Dive & Operating Model
INFRASTRUCTURE RELEASE
How the ₹10L Server Budget Will Be Used
Infrastructure spending is released in stages; the full amount is not committed at the beginning.
01
₹1.50L
Initial Cloud Start
Development, beta testing, login, sync, database, backup and initial launch.
02
₹50K
Continued Cloud
Ongoing user-facing services, monitoring, backup and failover.
03
₹5.70L
Physical Infrastructure
Physical server, NAS, UPS, firewall, networking, migration and testing.
04
₹2.30L
Protected Reserve
Released only for traffic, storage/RAM expansion, security or hardware contingency.
➔
➔
➔
Expected use ₹7.70L • Protected infrastructure reserve ₹2.30L • Final approved cap ₹10L
INFRASTRUCTURE MODEL
Hybrid Operating Model
Public customer services remain cloud-based. Internal workloads and secure backups run through the physical server.
CLOUD / CUSTOMER-FACING
- User login and authentication
- PC-Android synchronization
- Multi-device access and live data
- SILATE Network and messages
- Store / Marketplace and shared files
- JUUU AI chatbot and application APIs
- Public onboarding and notifications
- Primary customer database and backup
SYNC
PHYSICAL SERVER / INTERNAL
- Internal company operations and records
- Development, staging and testing
- Accounts, reports and admin files
- Source-code and configuration backup
- Internal analytics and AI experiments
- Encrypted customer-data backup copy
- Disaster-recovery and restore testing
- Secure access through VPN / restricted network
Locked rule: Public access runs through cloud services; the physical server is restricted to internal company use and secure backup.
Slide 08 · Emergency & Risk Reserve
PROTECTED RESERVE
Emergency & Risk Reserve – ₹10L
A protected contingency for salary continuity, unexpected operating needs and critical business interruptions.
| Emergency Use | When It May Be Used | Maximum |
|---|---|---|
|
👥
Core-Team Salary Continuity
|
Funding delay, revenue interruption or cash-flow gap | ₹4.00L |
|
⚡
Unexpected Operational Expenses
|
Urgent repairs, replacement hiring, critical travel or essential needs | ₹2.00L |
|
💾
Server / Hardware / Data-Recovery Emergency
|
Critical failure, recovery work or urgent restoration | ₹1.50L |
|
⚖️
Legal / Compliance / Statutory Requirement
|
Unexpected filing, notice, licence or compliance need | ₹1.00L |
|
🎧
Customer Support / Launch Emergency
|
Critical post-launch support or onboarding disruption | ₹1.00L |
|
🪙
General Contingency Balance
|
Other documented emergency needs | ₹50K |
|
🎯
TOTAL EMERGENCY & RISK RESERVE
|
₹10.00L | |
Slide 09 · Marketing, Support & Market Entry
BETA GROWTH ACTIVATION
Marketing, Support & Market Entry – ₹25L
Team preparation, paid activation and salary begin in Month 11 through the Month 14 launch phase.
| Budget Use | Calculation / Purpose | Amount |
|---|---|---|
|
📢
6 Sector Marketing Executives
|
6 × ₹24,000 × 4 months | ₹5.76L |
|
🎧
6 Technical / Customer Support Executives
|
6 × ₹22,000 × 4 months | ₹5.28L |
|
🏢
Shared 24-Seat Workplace
|
Tables / benches / chairs for 20 staff + 4 visitor seats | ₹1.50L |
|
💻
Support-Team Laptops & Setup
|
6 brand-new laptops, wiring, mouse and accessories | ₹2.65L |
|
🚀
Controlled Market-Entry Balance
|
Travel, demos, promotion, multilingual onboarding and scaling | ₹9.81L |
|
🎯
TOTAL MARKETING, SUPPORT & MARKET-ENTRY
|
₹25.00L | |
ALLOCATION MIX
₹25L
CAP
Marketing salary
₹5.76L
Support salary
₹5.28L
Workplace + laptops
₹4.15L
Market-entry balance
₹9.81L
Slide 10 · Marketing & Support Deep Dive (Interactive Tabs)
PEOPLE PLAN
Month 11–14 Market & Support Team Lock
Two compact teams support beta preparation, real-user onboarding and the Month 14 launch phase.
6 SECTOR MARKETING EXECUTIVES
Coverage
Two priority business types per executive across 12 sectors
Duration
Month 11 to Month 14 – four months
Approved rate
₹24,000 per person / month
Budgeted salary
₹24,000 per person / month
Base calculation
6 × ₹24,000 × 4 = ₹5.76L
Primary work
Sector demos, pilot onboarding, feedback and conversion
6 TECHNICAL / CUSTOMER SUPPORT
Languages
Minimum two per person; eight product languages covered
Duration
Month 11 to Month 14 – four months
Approved rate
₹22,000 per person / month
Budgeted salary
₹22,000 per person / month
Base calculation
6 × ₹22,000 × 4 = ₹5.28L
Primary work
Onboarding, login, sync, billing and product-query support
WORKPLACE READINESS
Marketing & Support Workplace Setup – ₹4.15L
A shared 24-seat workplace for 20 active staff plus four training or visitor seats.
SHARED WORKPLACE
₹1.50L
24-seat capacity
SUPPORT LAPTOPS
₹2.65L
6 new laptops + setup
TOTAL SETUP
₹4.15L
Workplace plan
| Team / Item | Quantity | Planning Rate | Amount |
|---|---|---|---|
|
🪑
Shared tables / benches / chairs
|
24 seats | Planning provision | ₹1.50L |
|
💻
Support team – brand-new laptops
|
6 | ₹40,000 each | ₹2.40L |
|
🔌
Laptop wiring, mouse, setup & accessories
|
— | Planning provision | ₹25,000 |
|
🎯
TOTAL WORKPLACE & LAPTOP SETUP
|
₹4.15L | ||
Slide 11 · Team Execution Architecture (Interactive Tabs)
CORE TEAM
Core Team - Months 1-8
Eight essential roles under a controlled salary ceiling and monthly operating allowance.
ACTIVE CORE TEAM
8 Members
Product execution team
MAXIMUM SALARY CEILING
₹4.00L
Per month
OTHER EXPENSES
₹1.00L
Per month
MONTHLY MAXIMUM
₹5.00L
Salary + expenses
| OUR CORE TEAM | SALARY |
|---|---|
|
👑
Founder / Product Lead
|
₹20,000 |
|
💻
Senior App / Full Stack Developer
|
₹90,000 |
|
🗄️
Backend, Database & Server Developer
|
₹85,000 |
|
🤖
AI / ML Developer
|
₹70,000 |
|
🎨
UI/UX Designer
|
₹40,000 |
|
🧪
QA / Software Tester
|
₹35,000 |
|
📊
Accounts & CA Domain Executive
|
₹35,000 |
|
📢
Support & Marketing Executive
|
₹25,000 |
|
🎯
MAXIMUM APPROVED CORE-TEAM SALARY
|
₹4,00,000 |
₹1.00L MONTHLY OTHER EXPENSES
Office rent + EB + Internet
₹35,000
AI tools, software & subscriptions
₹25,000
Travel, product meetings & demos
₹20,000
Tea, snacks & drinking water
₹15,000
Stationery, minor repairs & office needs
₹5,000
TOTAL OTHER EXPENSES
₹1,00,000
SUPPORTING TEAM
Supporting Team - Paid Month 11 to Month 14
Team joins and salary starts in Month 11 for a four-month paid period through Month 14.
ACTIVE SUPPORTING TEAM
12 Members
6 marketing + 6 support
MARKETING SALARY
₹1.44L
6 × ₹24,000 / month
SUPPORT SALARY
₹1.32L
6 × ₹22,000 / month
MONTHLY SALARY CAP
₹3.00L
Planned ₹2.76L; rounded cap
| TEAM STRUCTURE & MONTHLY SALARY | COUNT | PER PERSON | MONTHLY |
|---|---|---|---|
|
Marketing Executives
Field outreach, demos and customer conversion
|
6 | ₹24,000 | ₹1.44L |
|
Technical / Customer Support
Onboarding, training and customer issue resolution
|
6 | ₹22,000 | ₹1.32L |
|
🎯
PLANNED MONTHLY SUPPORTING-TEAM SALARY
|
₹2.76L | ||
HIRING PRINCIPLE
Team joins and salary starts in Month 11. The four-month paid period runs through Month 14; final offers remain negotiable.
SUPPORT & FIELD EXPENSES
Support laptops + setup
One-time
Current + Wi-Fi
10K × 4 months
Marketing travel + sector visits
50K × 4 months
TOTAL OTHER EXPENSES - M11 TO M14
₹5.05L
FINAL PHASE 1 TEAM
Final Phase 1 Team
Twenty-member execution team operating under a controlled ₹10 lakh monthly cap.
FINAL TEAM
20 Members
8 core + 6 marketing + 6 support
CORE TEAM
8 Members
Product execution team
MARKETING TEAM
6 Members
Field growth and conversion
SUPPORT TEAM
6 Members
Onboarding and customer support
| MONTHLY PHASE 1 OPERATING MODEL | AMOUNT |
|---|---|
|
👥
Core-team salaries — 8 members
|
₹4.00L |
|
🏢
Core office & operating expenses — rent, tools, current, Wi-Fi and office needs
|
₹1.00L |
|
📢
Marketing + support salaries — 6 marketing + 6 support
|
₹3.00L |
|
🚗
Marketing travel, visits & demos — controlled field execution
|
₹1.00L |
|
☁️
Server / cloud running cost — recurring usage provision
|
₹1.00L |
|
🎯
TOTAL MONTHLY PHASE 1 CAP
|
₹10.00L |
FINAL PHASE 1 TEAM
20 MEMBERS | ₹10.00L MAXIMUM MONTHLY CAP
TEAM COMPOSITION
Core team
8
Marketing team
6
Support team
6
BUDGET CONTROL
₹10L is the maximum monthly ceiling. Salaries remain negotiable; travel and server costs are released against actual usage. Savings remain in the Phase 1 balance.
Slide 12 · 15-Month Execution Roadmap
15-MONTH EXECUTION ROADMAP
Practical Path to Month 15 Launch
A milestone-led plan to build, validate, harden and commercially launch SILATE.
M1–M3
🏗️
Foundation
🏛️
1. Company setup
🏢
2. Office readiness
👥
3. Core-team onboarding
📝
4. Architecture & workflow docs
M4–M6
💻
Platform
💻
1. PC platform
📱
2. Android app
☁️
3. Hybrid cloud & login
🔄
4. Multi-device sync & Network
M7–M11
⚡
Completion
📊
1. ERP workflows
💬
2. Messages & Store
🤖
3. JUUU AI, reports
🧪
4. Integration & QA
M12
🎯
Beta Readiness
👥
1. Market & support teams
💼
2. Continue paid preparation
🎯
3. Demos & presentations
🛡️
4. Final beta checks
M13–M14
🚀
Beta Launch & Growth
👥
1. Real users enter
📈
2. Conversion begins
⚡
3. Server usage scales
🛠️
4. Feedback is resolved
M15
🏆
Commercial Launch
💳
1. Paid PC + Android release
🌐
2. Public onboarding
🎧
3. Support activation
🚀
4. Commercial go-live
Slide 13 · Monthly Budget Plan (M1 to M15)
15-MONTH BUDGET
Monthly Budget Plan - M1 to M15
₹1.50 crore funding plan with monthly release, work focus and closing balance.
TOTAL FUNDING
₹150.00L
₹1.50 Crore
PLANNED SPEND
₹124.40L
Through Month 15
FINAL BALANCE
₹25.60L
Protected runway
BALANCE SHARE
17.1%
Of total funding
MONTH / WORK FOCUS
RELEASE
BALANCE
M1
Company formation + complete office setup
₹10.00L
₹140.00L
M2
Architecture work + module planning
₹5.00L
₹135.00L
M3
Module development + UI/UX
₹5.00L
₹130.00L
M4
PC + Android application development
₹5.00L
₹125.00L
M5
Server installation ₹10L + operations ₹5L
₹15.00L
₹110.00L
M6
Platform integration and development
₹5.00L
₹105.00L
M7
ERP modules and workflow completion
₹5.00L
₹100.00L
M8
Feature Integration, QA and validation
₹5.00L
₹95.00L
M10: ₹3.40L setup + onboarding; supporting-team salary starts M11 and runs through M14.
MONTH / WORK FOCUS
RELEASE
BALANCE
M9
Core-team execution and product completion
₹5.00L
₹90.00L
M10
Core operations ₹5L + setup ₹3.40L; hiring/onboarding preparation
₹8.40L
₹81.60L
M11
Core ₹5L + support salary ₹3L; Travel ₹1L + server/cloud ₹1L
₹10.00L
₹71.60L
M12
Core ₹5L + support salary ₹3L; Travel ₹1L + server/cloud ₹1L
₹10.00L
₹61.60L
M13
Real-user beta launch and growth run-rate
₹12.00L
₹49.60L
M14
Paid conversion, retention and optimisation
₹12.00L
₹37.60L
M15
Commercial launch and controlled scale
₹12.00L
₹25.60L
TOTAL SPEND ₹124.40L | FINAL BALANCE ₹25.60L
TOTAL FUNDING
₹150.00L
₹1.50 Crore Cap
PLANNED SPEND
₹124.40L
Through Month 15
FINAL BALANCE
₹25.60L
Protected runway
BALANCE SHARE
17.1%
Of total funding
| CAPITAL ALLOCATION POOL | ALLOCATED BUDGET | TOTAL SPENT | CURRENT BALANCE | STATUS |
|---|---|---|---|---|
|
🏢 01 · One-Time Setup
|
₹10.00L | ₹10.00L | ₹0.00L | 100% Deployed |
|
🖥️ 02 · Server & Data Infra
|
₹10.00L | ₹7.70L | ₹2.30L | Scaling Reserve |
|
🛡️ 03 · Emergency Reserve
|
₹10.00L | ₹0.00L | ₹10.00L | 100% Protected |
|
📢 04 · Marketing & Support
|
₹25.00L | ₹18.20L | ₹6.80L | Active Reserve |
|
⚡ 05 · Core Operations
|
₹95.00L | ₹88.50L | ₹6.50L | Operating Cushion |
|
🎯 TOTAL ALLOCATION & BALANCE
|
₹150.00L | ₹124.40L | ₹25.60L | 17.1% RUNWAY |
TOTAL FUNDING ₹150.00L | TOTAL SPEND ₹124.40L | CURRENT BALANCE ₹25.60L PROTECTED RUNWAY
Slide 14 · Standard Online Infrastructure
01 · STANDARD ONLINE INFRASTRUCTURE
Standard Online Infrastructure - ₹2.5L per 1,000 Active Users
Base planning model for the first 1,000 active users; JUJU runs on self-hosted internal infrastructure.
ACTIVE USERS
1,000
Initial monthly active users
STANDARD BUDGET
₹2.50L
Online infrastructure base
AVG. PROVISION
₹250
Per active user / month
SCALE MODEL
16,000
10K paid + 6K role users
STANDARD MONTHLY ONLINE COST ARCHITECTURE
Login, sync, database & APIs
₹60K
Bills, documents, storage & backup
₹45K
Hub, CRM, Planner, Task, Workplace & Contacts
₹45K
Email, messaging & notifications
₹25K
Security, monitoring & compliance
₹25K
CDN, traffic growth & scaling buffer
₹50K
TOTAL STANDARD ONLINE INFRASTRUCTURE PROVISION
₹2,50,000 / month
STANDARD COST RULES
01
₹2.5L is the standard base for the first 1,000 active users.
02
10,000 paid + 6,000 role users = 16,000 total scale capacity.
03
JUJU runs on self-hosted internal infrastructure. Fixed cost, not per-query — business data never leaves SILATE servers.
04
Actual online spend is released against measured usage and traffic.
05
Payment gateway, bank, SMS/WhatsApp and applicable taxes are separate.
STANDARD ONLINE BUDGET
₹2.5L / MONTH FOR THE FIRST 1,000 ACTIVE USERS
02 · COST ALLOCATION (MAXIMUM VS MINIMUM)
Cost Allocation Model - Maximum vs. Minimum Scale
Comparing unit economics under the ₹25.00 Lakh monthly budget cap: Maximum cost at 10K paid users vs. Minimum cost at 16K scale users.
MONTHLY BUDGET CAP
₹25.00L
Fixed online provision
MAXIMUM COST (10K USERS)
₹250
Per paid user / month
MINIMUM COST (16K USERS)
₹156.25
Per scale user / month
SCALE EFFICIENCY
37.5%
Unit cost drop ₹250 → ₹156
MAXIMUM COST ALLOCATION (10,000 PAID USERS)
Target Active Users
10,000 Paid Customers
Total Monthly Cost Allocation
₹25,00,000 / month
Server & Cloud Infrastructure (60%)
₹15,00,000 (₹150 / user)
Company Operations & Support (40%)
₹10,00,000 (₹100 / user)
Server Infra Cost Share
60% (₹150 / user)
Company Ops & Support Share
40% (₹100 / user)
MAXIMUM COST PER USER
₹250 / user / month
MINIMUM COST ALLOCATION (16,000 SCALE USERS)
Target Scale Capacity
16,000 Users (10K Paid + 6K Roles)
Total Monthly Cost Allocation
₹25,00,000 / month
Server & Cloud Infrastructure (60%)
₹15,00,000 (₹93.75 / user)
Company Operations & Support (40%)
₹10,00,000 (₹62.50 / user)
Economies of Scale Saving
-₹93.75 / user (37.5% Cost Drop)
Multi-Tenant Operating Advantage
Shared DB & Fixed AI Nodes
MINIMUM COST PER USER
₹156.25 / user / month
MAXIMUM COST: ₹250 / USER (10,000 USERS)
MINIMUM COST: ₹156.25 / USER (16,000 USERS) | FIXED BUDGET: ₹25.00L
Slide 15 · Monthly Operating Model
MONTHLY OPERATING MODEL
Monthly Operating Model
10,000 paid customers + 6,000 role users = 16,000 total users. ₹10L team + ₹15L maximum online infrastructure = ₹25L maximum monthly expense.
ACTIVE TEAM
20
8 core + 6 marketing + 6 support
TEAM + EMPLOYEE EXPENSE
₹10.00L
Monthly team and offline cost
ONLINE INFRASTRUCTURE
₹15.00L
Maximum scaled ceiling
TOTAL MONTHLY CAP
₹25.00L
10K paid + 6K role users
TEAM & EMPLOYEE EXPENSE - ₹10.00L / MONTH
8-member core-team salaries
₹4.00L
Core office & operating expenses
₹1.00L
6 marketing + 6 support salaries
₹3.00L
Marketing travel, visits & demos
₹2.00L
TOTAL TEAM & EMPLOYEE OPERATING EXPENSE
₹10.00L / month
ONLINE INFRASTRUCTURE ALLOCATION
Standard infra base (16,000 users)
₹10.50L
Scaling & traffic buffer
₹4.50L
TOTAL ONLINE INFRASTRUCTURE
₹15.00L / month
SCALE RECONCILIATION
10K paid + 6K roles = 16K users
TOTAL MONTHLY CAP
₹25L MAXIMUM - ₹10L TEAM + ₹15L ONLINE INFRASTRUCTURE
Slide 16 · SILATE Product Plans & Feature Matrix
ENTRY PLANS
Idea + Startup - The Same 42-Module Basic ERP
Both plans include the complete entry-level ERP module set. Idea is a 10-day evaluation; Startup is continuous monthly access.
IDEA
₹99 / 10 days (1 user)
Short evaluation access
STARTUP
₹349 / month (1 user)
Continuous monthly access
PLAN DIFFERENCE
Same modules. Different validity.
PC + Android | JUJU Basic | GST extra
42 MODULES INCLUDED IN BOTH IDEA AND STARTUP
COMPANY & PEOPLE
- Company Profile
- 1 Branch
- Customer
- Supplier
- Employee
- Attendance
- Deal
- Address API
- Salary
- Capital
- Assets
PRODUCT & STOCK
- New Product
- Product List
- Basic Stock Management
- Combo Product
- Reward Points
- Production Order
- Online Orders
- Store House
- Stock Alerts
- Barcode
- Stock Adjust
BILLING & MONEY
- Purchase
- Sales / Billing
- SILATE Bills
- Bill History
- Pending Amount
- Expenses
- Pay / Received
- AutoPay
- Invoice
- Bank Transfer
- E-Way Bills
REPORTS & AI
- Basic Sales Report
- Basic Purchase Report
- Basic Stock Report
- Basic Profit & Loss
- Balance Sheet
- Trial Balance
- Cash Flow
- Auditor / CA Access
- JUJU Basic
GROWTH PLAN
Growth - Startup Foundation + 14 New Modules
Every Startup module remains included. The faded list shows the inherited foundation; the highlighted panel shows what becomes newly available in Growth.
GROWTH
₹699 / month (2 users)
PC + Android
56 MODULES TOTAL
42 Startup modules + 14 new Growth modules
JUJU Basic upgrades to JUJU Medium.
STARTUP MODULES - INCLUDED (FADED)
COMPANY & PEOPLE
- Company Profile
- 1 Branch
- Customer
- Supplier
- Employee
- Attendance
- Deal
- Address API
- Salary
- Capital
- Assets
PRODUCT & STOCK
- New Product
- Product List
- Stock Mgmt
- Combo Product
- Reward Points
- Production Order
- Online Orders
- Store House
- Stock Alerts
- Barcode
- Stock Adjust
BILLING & MONEY
- Purchase
- Sales / Billing
- SILATE Bills
- Bill History
- Pending Amount
- Expenses
- Pay / Received
- AutoPay
- Invoice
- Bank Transfer
- E-Way Bills
REPORTS & AI
- Basic Sales Report
- Basic Purchase Report
- Basic Stock Report
- Basic Profit & Loss
- Balance Sheet
- Trial Balance
- Cash Flow
- Auditor / CA Access
- JUJU Basic
NEW IN GROWTH
These modules are added on top of Startup.
• SILATE Hub
• Complaint
• CRM
• Return
• Offer
• Service
• Workplace Basic
• Labels
• Company Growth
• GSTR Report
• Employee Progress
• Role Access
• Branch Progress
• Role Activity
ACCESS UPGRADES
JUJU Basic → JUJU Medium
BUSINESS PLAN
Business - Growth Foundation + Advanced Management
All Growth modules remain included. Existing modules are faded; the Business upgrades are shown in full emphasis for clear plan differentiation.
BUSINESS
₹999 / month (3 users)
PC + Android
61 MODULES TOTAL
Live Online Branches, Workplace Advanced & JUJU Advanced
Online Branches - live view included
GROWTH MODULES - INCLUDED (FADED)
STARTUP FOUNDATION A
- Company Profile
- 1 Branch
- Customer
- Supplier
- Employee
- Attendance
- Deal
- Address API
- Salary
- Capital
- Assets
- New Product
- Product List
- Basic Stock Mgmt
STARTUP FOUNDATION B
- Combo Product
- Reward Points
- Production Order
- Online Orders
- Store House
- Stock Alerts
- Barcode
- Stock Adjust
- Purchase
- Sales / Billing
- SILATE Bills
- Bill History
- Pending Amount
STARTUP FOUNDATION C
- Expenses
- Pay / Received
- AutoPay
- Invoice
- Bank Transfer
- E-Way Bills
- Basic Sales Report
- Basic Purchase Report
- Basic Stock Report
- Basic Profit & Loss
- Balance Sheet
- Trial Balance
- Cash Flow
- Auditor Access
- JUJU Basic
GROWTH ADDITIONS
- SILATE Hub
- CRM
- Offer
- Workplace Basic
- Company Growth
- Employee Progress
- Branch Progress
- Complaint
- Return
- Service
- Labels
- GSTR Report
- Role Access
- Role Activity
NEW IN BUSINESS
New modules plus advanced owner controls.
• Planner
• GST Report
• Budget
• Online Branches - live view
• Product Progress
• Workplace → Advanced
ACCESS UPGRADES
Workplace → Adv | JUJU Med → Adv
ENTERPRISE PLAN
Enterprise - Complete 69-Module SILATE Platform
All Business modules remain included. The final eight modules are highlighted, completing the full Enterprise module set with no pending modules.
ENTERPRISE
₹1,999 / month (6 users)
PC + Android
69 / 69 MODULES
61 Business modules + final 8 Enterprise modules
Full 69-module unrestricted platform access
BUSINESS MODULES - INCLUDED (FADED)
STARTUP FOUNDATION A
- Company Profile
- 1 Branch
- Customer
- Supplier
- Employee
- Attendance
- Deal
- Address API
- Salary
- Capital
- Assets
- New Product
- Product List
- Combo Product
- Reward Points
STARTUP FOUNDATION B
- Production Order
- Online Orders
- Store House
- Stock Alerts
- Barcode
- Stock Adjust
- Purchase
- Sales / Billing
- SILATE Bills
- Bill History
- Pending Amount
- Expenses
- AutoPay
STARTUP + REPORTS
- Invoice
- Bank Transfer
- E-Way Bills
- Basic Sales Report
- Basic Purchase Report
- Basic Stock Report
- Basic Profit & Loss
- Balance Sheet
- Trial Balance
- Cash Flow
- Auditor Access
- JUJU Basic
- SILATE Hub
- CRM
- Offer
GROWTH + BUSINESS
- Workplace Basic
- Company Growth
- Employee Progress
- Branch Progress
- Complaint
- Return
- Service
- Labels
- GSTR Report
- Role Access
- Role Activity
- Planner
- Budget
- Product Progress
FINAL ENTERPRISE UNLOCKS
No module remains pending after these additions.
• Task
• SILATE Contacts
• Transfer
• Tax Report
• Production Plan
• SEZ Report
• Product Info Analytics
• Audit Trails
ACCESS UPGRADES
JUJU Advanced / Maximum Access
Slide 17 · 90-Day Commercial Validation
🎯 90-DAY VALIDATION
Validate the Model With Real Commercial Data
Months 13, 14 & 15 show what SILATE actually costs, earns and needs to improve before scaling.
🔍 MONTH 13
Measure Usage & Cost
- ⚡ Actual server and JUJU AI cost
- 👥 Active users and paid customers
- 📦 S Mail, sync, Store and Marketplace usage
- 🛠️ Daily support demand and major issues
📋 MONTH OUTPUT
Actual usage and cost baseline
📈 MONTH 14
Measure Revenue & Retention
- 💰 Average revenue per paid customer
- 🔄 Renewal rate and early churn
- 💳 Payment success, discounts and refunds
- 🎧 Support demand per 1,000 users
📊 MONTH OUTPUT
Revenue, renewal and support signals
🏆 MONTH 15
Confirm Unit Economics
- ⚖️ Actual cost per paid customer
- 💵 Revenue versus total operating cost
- 🏷️ Pricing, limits and plan changes
- 🏢 Infrastructure and hiring decisions
🎯 MONTH OUTPUT
Confirmed unit economics and action plan
📊 90-DAY SCORECARD
SIX NUMBERS THAT CONFIRM WHETHER THE MODEL WORKS
🌐 ACTUAL ONLINE COST
Server + JUJU + S Mail
🏢 ACTUAL TOTAL COST
Team + office + online
👥 PAID CUSTOMERS
Paying accounts at day 90
💰 AVERAGE REVENUE
Net revenue per customer
🔄 RENEWAL / CHURN
Customers retained or lost
📊 COST PER CUSTOMER
Total cost ÷ paid customers
💡 DECISION RULE: IF NET REVENUE PER CUSTOMER IS ABOVE ACTUAL COST PER CUSTOMER, THE MODEL IS WORKING.
Silate Budget Deck · By Sathish Kumar .J.
29
Slide 18 · Online Unit Economics (5 Plans)
💡 IDEA PLAN (10-DAY EVALUATION)
Idea Plan - Online Unit Economics
Two cost bases shown: actual allocation ₹156.25 per seat (₹25L ÷ 16,000 seats) and worst-case ceiling ₹250 per active user.
IDEA PRICING
₹99 / 10 days (1 user)
PC + Android access
REVENUE / DAY
₹9.90
₹99 ÷ 10 days validity
ONLINE EXPENSE / DAY
₹8.33
₹250 ÷ 30 days × 1 user
DIRECT PROFIT / DAY
₹1.57
Revenue minus online expense
PLAN-PERIOD SUMMARY — WORST-CASE CEILING (₹250 / USER)
Plan Gross Revenue
₹99.00
Maximum Online Expense (10-day rate)
₹83.33
Direct Contribution Profit
₹15.67
Daily Direct Contribution
₹1.57 / day
WORST-CASE PROFIT MARGIN
15.8% (₹15.67 PROFIT)
ACTUAL SCALE ALLOCATION — ₹156.25 / SEAT (16,000 CAPACITY)
Allocated Online Expense Base
₹52.08
Allocated Direct Profit
₹46.92
Gross Allocated Profit Margin
47.4%
Margin Expansion over Worst-Case
+31.6%
ACTUAL SCALE PROFIT MARGIN
47.4% (₹46.92 PROFIT)
ECONOMICS RECONCILIATION
₹9.90 daily revenue covers ₹8.33 worst-case expense. Highly profitable 47.4% margin at 16K scale.
DECISION RULE: UNIT ECONOMICS WORKING
NET REVENUE / DAY (₹9.90) > ACTUAL COST / DAY (₹5.21) — 47.4% SCALE MARGIN
🌱 STARTUP PLAN (MONTHLY)
Startup Plan - Online Unit Economics
Two cost bases shown: actual allocation ₹156.25 per seat (₹25L ÷ 16,000 seats) and worst-case ceiling ₹250 per active user.
STARTUP PRICING
₹349 / 30 days (1 user)
PC + Android access
REVENUE / DAY
₹11.63
₹349 ÷ 30 days validity
ONLINE EXPENSE / DAY
₹8.33
₹250 ÷ 30 days × 1 user
DIRECT PROFIT / DAY
₹3.30
Revenue minus online expense
PLAN-PERIOD SUMMARY — WORST-CASE CEILING (₹250 / USER)
Plan Gross Revenue
₹349.00
Maximum Online Expense (30 days)
₹250.00
Direct Contribution Profit
₹99.00
Daily Direct Contribution
₹3.30 / day
WORST-CASE PROFIT MARGIN
28.4% (₹99.00 PROFIT)
ACTUAL SCALE ALLOCATION — ₹156.25 / SEAT (16,000 CAPACITY)
Allocated Online Expense Base
₹156.25
Allocated Direct Profit
₹192.75
Gross Allocated Profit Margin
55.2%
Margin Expansion over Worst-Case
+26.8%
ACTUAL SCALE PROFIT MARGIN
55.2% (₹192.75 PROFIT)
ECONOMICS RECONCILIATION
₹11.63 daily revenue generates ₹192.75 monthly profit at scale with 55.2% margin.
DECISION RULE: UNIT ECONOMICS WORKING
NET REVENUE / DAY (₹11.63) > ACTUAL COST / DAY (₹5.21) — 55.2% SCALE MARGIN
📈 GROWTH PLAN (2 USERS)
Growth Plan - Online Unit Economics
Two cost bases shown: actual allocation ₹156.25 per seat (₹25L ÷ 16,000 seats) and worst-case ceiling ₹250 per active user.
GROWTH PRICING
₹699 / 30 days (2 users)
PC + Android access
REVENUE / DAY
₹23.30
₹699 ÷ 30 days validity
ONLINE EXPENSE / DAY
₹16.67
₹250 × 2 users ÷ 30 days
DIRECT PROFIT / DAY
₹6.63
Revenue minus online expense
PLAN-PERIOD SUMMARY — WORST-CASE CEILING (₹250 / SEAT)
Plan Gross Revenue
₹699.00
Maximum Online Expense (2 users)
₹500.00
Direct Contribution Profit
₹199.00
Daily Direct Contribution
₹6.63 / day
WORST-CASE PROFIT MARGIN
28.5% (₹199.00 PROFIT)
ACTUAL SCALE ALLOCATION — ₹156.25 / SEAT (16,000 CAPACITY)
Allocated Online Expense Base (2 users)
₹312.50
Allocated Direct Profit
₹386.50
Gross Allocated Profit Margin
55.3%
Margin Expansion over Worst-Case
+26.8%
ACTUAL SCALE PROFIT MARGIN
55.3% (₹386.50 PROFIT)
ECONOMICS RECONCILIATION
2 users covered at ₹500 worst-case cost; generates ₹386.50 profit at 55.3% margin at scale.
DECISION RULE: UNIT ECONOMICS WORKING
NET REVENUE / DAY (₹23.30) > ACTUAL COST / DAY (₹10.42) — 55.3% SCALE MARGIN
💼 BUSINESS PLAN (3 USERS)
Business Plan - Online Unit Economics
Two cost bases shown: actual allocation ₹156.25 per seat (₹25L ÷ 16,000 seats) and worst-case ceiling ₹250 per active user.
BUSINESS PRICING
₹999 / 30 days (3 users)
PC + Android access
REVENUE / DAY
₹33.30
₹999 ÷ 30 days validity
ONLINE EXPENSE / DAY
₹25.00
₹250 × 3 users ÷ 30 days
DIRECT PROFIT / DAY
₹8.30
Revenue minus online expense
PLAN-PERIOD SUMMARY — WORST-CASE CEILING (₹250 / SEAT)
Plan Gross Revenue
₹999.00
Maximum Online Expense (3 users)
₹750.00
Direct Contribution Profit
₹249.00
Daily Direct Contribution
₹8.30 / day
WORST-CASE PROFIT MARGIN
24.9% (₹249.00 PROFIT)
ACTUAL SCALE ALLOCATION — ₹156.25 / SEAT (16,000 CAPACITY)
Allocated Online Expense Base (3 users)
₹468.75
Allocated Direct Profit
₹530.25
Gross Allocated Profit Margin
53.1%
Margin Expansion over Worst-Case
+28.2%
ACTUAL SCALE PROFIT MARGIN
53.1% (₹530.25 PROFIT)
ECONOMICS RECONCILIATION
3 users covered at ₹750 worst-case cost; generates ₹530.25 profit at 53.1% margin at scale.
DECISION RULE: UNIT ECONOMICS WORKING
NET REVENUE / DAY (₹33.30) > ACTUAL COST / DAY (₹15.63) — 53.1% SCALE MARGIN
🏢 ENTERPRISE PLAN (6 USERS)
Enterprise Plan - Online Unit Economics
Two cost bases shown: actual allocation ₹156.25 per seat (₹25L ÷ 16,000 seats) and worst-case ceiling ₹250 per active user.
ENTERPRISE PRICING
₹1,999 / 30 days (6 users)
PC + Android access
REVENUE / DAY
₹66.63
₹1,999 ÷ 30 days validity
ONLINE EXPENSE / DAY
₹50.00
₹250 × 6 users ÷ 30 days
DIRECT PROFIT / DAY
₹16.63
Revenue minus online expense
PLAN-PERIOD SUMMARY — WORST-CASE CEILING (₹250 / SEAT)
Plan Gross Revenue
₹1,999.00
Maximum Online Expense (6 users)
₹1,500.00
Direct Contribution Profit
₹499.00
Daily Direct Contribution
₹16.63 / day
WORST-CASE PROFIT MARGIN
25.0% (₹499.00 PROFIT)
ACTUAL SCALE ALLOCATION — ₹156.25 / SEAT (16,000 CAPACITY)
Allocated Online Expense Base (6 users)
₹937.50
Allocated Direct Profit
₹1,061.50
Gross Allocated Profit Margin
53.1%
Margin Expansion over Worst-Case
+28.1%
ACTUAL SCALE PROFIT MARGIN
53.1% (₹1,061.50 PROFIT)
ECONOMICS RECONCILIATION
6 users covered at ₹1,500 worst-case cost; generates ₹1,061.50 profit at 53.1% margin at scale.
DECISION RULE: UNIT ECONOMICS WORKING
NET REVENUE / DAY (₹66.63) > ACTUAL COST / DAY (₹31.25) — 53.1% SCALE MARGIN
Slide 19 · 5-Plan Online Unit Economics Comparison
🛡️ WORST-CASE CEILING BASIS (₹250 / USER)
SILATE 5-Plan Online Unit Economics
Worst-case stress test: 100% active cloud ceiling allocation of ₹250 per user (₹8.33 / user / day). Direct profit retained across all tiers.
HIGHEST PLAN CONTRIBUTION
₹499 Enterprise
Direct profit per plan period
BEST DIRECT MARGIN
28.5% Growth Plan
₹199 profit on ₹699 revenue
STARTUP CONTRIBUTION
₹99 Per month
28.4% direct contribution margin
COST BASIS (WORST-CASE)
₹250 / active user
₹8.33 / day online infra cap
| PLAN | PRICE / VALIDITY | USERS | REVENUE / DAY | EXPENSE / DAY | PROFIT / DAY | TOTAL PROFIT |
|---|---|---|---|---|---|---|
|
💡 IDEA
|
₹99 / 10 days | 1 | ₹9.90 | ₹8.33 | ₹1.57 | ₹15.67 |
|
🌱 STARTUP
|
₹349 / 30 days | 1 | ₹11.63 | ₹8.33 | ₹3.30 | ₹99.00 |
|
📈 GROWTH
|
₹699 / 30 days | 2 | ₹23.30 | ₹16.67 | ₹6.63 | ₹199.00 |
|
💼 BUSINESS
|
₹999 / 30 days | 3 | ₹33.30 | ₹25.00 | ₹8.30 | ₹249.00 |
|
🏢 ENTERPRISE
|
₹1,999 / 30 days | 6 | ₹66.63 | ₹50.00 | ₹16.63 | ₹499.00 |
Worst-Case Plan Contribution
Direct period profit at ₹250 ceiling
💡 Idea (10d)
₹15.67
Margin: 15.8%
1 User
🌱 Startup (30d)
₹99.00
Margin: 28.4%
1 User
📈 Growth (30d)
₹199.00
Margin: 28.5%
2 Users
💼 Business (30d)
₹249.00
Margin: 24.9%
3 Users
🏢 Enterprise (30d)
₹499.00
Margin: 25.0%
6 Users
DIRECT CONTRIBUTION AT WORST-CASE CEILING BASIS (₹250/USER). GST, PAYMENT-GATEWAY FEES, SALARIES, OFFICE AND MARKETING COSTS ARE EXCLUDED.
🚀 ACTUAL SCALE ALLOCATION BASIS (16,000 CAPACITY)
SILATE 5-Plan Online Unit Economics
Actual platform scale basis: allocated online expense of ₹156.25 per seat (₹25L pool ÷ 16,000 seats = ₹5.21 / seat / day). High margin expansion.
HIGHEST PLAN CONTRIBUTION
₹1,061.50 Enterprise
Direct scale profit per month
BEST DIRECT MARGIN
55.3% Growth Plan
₹386.50 profit on ₹699 revenue
STARTUP CONTRIBUTION
₹192.75 Per month
55.2% direct contribution margin
COST BASIS (ACTUAL SCALE)
₹156.25 / seat capacity
₹5.21 / seat / day (16K users)
| PLAN | PRICE / VALIDITY | USERS | REVENUE / DAY | EXPENSE / DAY | PROFIT / DAY | SCALE PROFIT |
|---|---|---|---|---|---|---|
|
💡 IDEA
|
₹99 / 10 days | 1 | ₹9.90 | ₹5.21 | ₹4.69 | ₹46.92 |
|
🌱 STARTUP
|
₹349 / 30 days | 1 | ₹11.63 | ₹5.21 | ₹6.42 | ₹192.75 |
|
📈 GROWTH
|
₹699 / 30 days | 2 | ₹23.30 | ₹10.42 | ₹12.88 | ₹386.50 |
|
💼 BUSINESS
|
₹999 / 30 days | 3 | ₹33.30 | ₹15.63 | ₹17.67 | ₹530.25 |
|
🏢 ENTERPRISE
|
₹1,999 / 30 days | 6 | ₹66.63 | ₹31.25 | ₹35.38 | ₹1,061.50 |
Scale Plan Contribution
Direct period profit at ₹156.25 scale allocation
💡 Idea (10d)
₹46.92
Margin: 47.4%
+31.6% expansion
🌱 Startup (30d)
₹192.75
Margin: 55.2%
+26.8% expansion
📈 Growth (30d)
₹386.50
Margin: 55.3%
+26.8% expansion
💼 Business (30d)
₹530.25
Margin: 53.1%
+28.2% expansion
🏢 Enterprise (30d)
₹1,061.50
Margin: 53.1%
+28.1% expansion
DIRECT CONTRIBUTION AT ACTUAL SCALE ALLOCATION BASIS (₹156.25/SEAT CAPACITY). ALL 5 TIERS EXPAND TO 47% – 55% PROFIT MARGINS.
Silate Budget Deck · By Sathish Kumar .J.
35
Slide 20 · Market Opportunity (India & Tamil Nadu)
INDIA MARKET OPPORTUNITY
India: High Digital Usage, Low ERP Adoption
Businesses are already online and using digital payments, but complete operating software adoption remains limited.
INDIA REGISTERED ENTERPRISE BASE
7.85 CRORE
Udyam + Udyam Assist registrations, Feb 2026
~0.013%
needed
INDICATIVE NON-ERP BASE
~6.9 Cr
7.85 crore × 88% gap
10,000 ~0.013%
01
Internet usage
Latest connectivity indicator — NSO, 2025
70%
02
Digital payments
UPI share of digital payment value — RBI, FY25
83.7%
03
ERP software usage
NSS 73rd Round: ERP sits below 13% computer use
~12%
04
SILATE Phase 1 requirement
Share of the India registered enterprise base
~0.013%
SOURCE NOTE
India registered enterprise base: Udyam + Udyam Assist registrations, Feb 2026. Internet usage and digital-payment figures follow the latest survey reference shown in the supplied deck update. The ~6.9 Cr figure applies the indicative 88% non-ERP gap.
TAMIL NADU MARKET OPPORTUNITY
Tamil Nadu: A Clear and Reachable Phase 1 Market
SILATE needs only a very small share of Tamil Nadu's registered enterprise base to reach 10,000 paid customers.
MARKET SIZE
62.4 LAKH
registered enterprises in Tamil Nadu — Udyam + Udyam Assist, Feb 2026
0.16%
needed
PHASE 1 TARGET
10,000
paid customer accounts
10,000 / 62.4L
01
ERP software usage
NSS 73rd Round: ERP sits below 13% computer use
~12%
02
Indicative non-ERP gap
Survey-derived, not an official state count
88%
03
Indicative open opportunity
62.4 lakh × 88% non-ERP gap
~55 Lakh
04
SILATE Phase 1 target
Small share required from the state market
10,000
SOURCE NOTE
Tamil Nadu registered enterprise base: Udyam + Udyam Assist, Feb 2026. ERP usage: latest survey reference shown in the supplied deck update. The ~55 Lakh opportunity is an indicative calculation, not an official state count.
Silate Budget Deck · By Sathish Kumar .J.
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Slide 21 · Go-to-Market Monthly Target
GO-TO-MARKET · MINIMUM GOAL FOR YEAR 1
Monthly Target.
Silate launches in 8 languages — meaning 8 states touched in one move.
The goal is simple: Minimum 10,000 paid customers every month (Compulsory Target).
MINIMUM MONTHLY GOAL
10,000
Compulsory Target
10,000 Paid customers, minimum every month.
Compulsory monthly baseline across 8 states · In 8 languages
Business language, not accounting language.
🏛️
Tamil
(Tamil Nadu)
🌐
English
(All India)
🐘
Kannada
(Karnataka)
🥥
Malayalam
(Kerala)
🌾
Telugu
(AP & TG)
🥭
Hindi
(North India)
🪁
Gujarati
(Gujarat)
🚩
Marathi
(Maharashtra)
8
Languages
App launches in
8
States touched
In the first move
10K
Paid customers
Minimum every month
Silate Budget Deck · By Sathish Kumar .J.
27
Slide 22 · Commercial Scale Target (10,000 Paid Accounts)
COMMERCIAL SCALE TARGET
10,000 Paid Customer Accounts
Five plans. One controlled target. 16,000 licensed seats.
PAID ACCOUNTS
10K
LICENSED SEATS
16K
AVG. SEATS
1.6
ACCOUNT MIX
Where the 10,000 paid accounts come from
10%
60%
15%
10%
5%
IDEA
1,000 accounts
STARTUP
6,000 accounts
GROWTH
1,500 accounts
BUSINESS
1,000 accounts
ENTERPRISE
500 accounts
IDEA
1,000
PAID ACCOUNTS
1,000
LICENSED SEATS
10% MIX
STARTUP
6,000
PAID ACCOUNTS
6,000
LICENSED SEATS
60% MIX
GROWTH
1,500
PAID ACCOUNTS
3,000
LICENSED SEATS
15% MIX
BUSINESS
1,000
PAID ACCOUNTS
3,000
LICENSED SEATS
10% MIX
ENTERPRISE
500
PAID ACCOUNTS
3,000
LICENSED SEATS
5% MIX
PLAN-WISE SEAT MODEL
10,000 Paid Accounts 16,000 Licensed Seats
Account mix and included role capacity across Idea, Startup, Growth, Business and Enterprise.
PAID ACCOUNTS
10,000
Five-plan commercial mix
LICENSED SEATS
16,000
Accounts + included roles
EXTRA ROLE USERS
6,000
Growth + Business + Enterprise
AVG. SEATS / ACCOUNT
1.6
16,000 ÷ 10,000
PLAN-WISE ACCOUNT & SEAT TABLE
| PLAN | PAID ACCOUNTS | LICENSED SEATS | EXTRA ROLES | MIX |
|---|---|---|---|---|
| IDEA | 1,000 | 1,000 | — | 10% |
| STARTUP | 6,000 | 6,000 | — | 60% |
| GROWTH | 1,500 | 3,000 | 1,500 | 15% |
| BUSINESS | 1,000 | 3,000 | 2,000 | 10% |
| ENTERPRISE | 500 | 3,000 | 2,500 | 5% |
| TOTAL | 10,000 | 16,000 | 6,000 | 100% |
HOW 16,000 SEATS ARE BUILT
ACCOUNT MIX
1K Idea + 6K Startup + 1.5K Growth + 1K Business + 0.5K Enterprise = 10K
ROLE SEAT MIX
Growth +1.5K; Business +2K; Enterprise +2.5K = 6K role users
FINAL FORMULA
10K paid accounts + 6K role users = 16K licensed seats
LOCKED SEAT MODEL
10,000 PAID ACCOUNTS + 6,000 ROLE USERS = 16,000 LICENSED SEATS
Silate Budget Deck · By Sathish Kumar .J.
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Slide 23 · Revenue, Cost & Operating Profit (Conservative Model)
LOCKED MONTHLY FINANCIAL TARGET
Conservative Monthly Profit Target
A rounded planning target below the exact ₹52.41L plan-wise monthly revenue projection.
PAID CUSTOMER ACCOUNTS
10,000
Locked commercial target
LICENSED USER SEATS
16,000
Across the five-plan mix
CONSERVATIVE REVENUE
₹52.00L
Rounded monthly revenue lock
MONTHLY REVENUE
₹52.00L
−
OPERATING EXPENSE CAP
₹25.00L
=
OPERATING BALANCE
₹27.00L
PROVISION
₹5.00L
ESTIMATED NET PROFIT TARGET
₹22.00L / MONTH
Conservative target; exact projection remains ₹52.41L before final commercial deductions.
LOCKED CALCULATION
₹52L − ₹25L − ₹5L = ₹22L
Revenue, Cost & Operating Balance
Balance shown before GST, payment-gateway charges, tax, refunds and final commercial contingencies.
PROJECTED REVENUE
₹52.41L
−
MAXIMUM OPERATING COST
₹25.00L
=
OPERATING BALANCE
₹27.41L
| PLAN | ACCOUNTS | PRICE | REVENUE | ALLOCATED COST | BALANCE | MARGIN |
|---|---|---|---|---|---|---|
| IDEA | 1,000 | ₹99 / 10 days | ₹0.99L | ₹1.56L | -₹0.57L | Trial funnel |
| STARTUP | 6,000 | ₹349 / month | ₹20.94L | ₹9.38L | ₹11.57L | 55.2% |
| GROWTH | 1,500 | ₹699 / month | ₹10.49L | ₹4.69L | ₹5.80L | 55.3% |
| BUSINESS | 1,000 | ₹999 / month | ₹9.99L | ₹4.69L | ₹5.30L | 53.1% |
| ENTERPRISE | 500 | ₹1,999 / month | ₹10.00L | ₹4.69L | ₹5.31L | 53.1% |
| TOTAL | 10,000 | — | ₹52.41L | ₹25.00L | ₹27.41L | 52.3% |
IDEA is a one-time 10-day trial and a customer-acquisition funnel, not recurring revenue. Recurring base = 9,000 accounts / ₹51.42L.
REVENUE − ALLOCATED OPERATING COST = OPERATING BALANCE
₹156.25 allocated per licensed seat
Silate Budget Deck · By Sathish Kumar .J.
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MONTHLY BREAK-EVEN
Monthly Break-even & Safe Milestone
The ₹52L revenue target equals ₹520 average revenue per paid customer account.
MONTHLY REVENUE TARGET
₹52.00L
Conservative locked target
PAID CUSTOMER ACCOUNTS
10,000
Full commercial target
AVERAGE REVENUE / ACCOUNT
₹520
₹52L divided by 10,000
OPERATING BREAK-EVEN
₹25L ÷ ₹520 = 4,808 accounts
Rounded planning milestone: 5,000 paid accounts
SAFE BREAK-EVEN
₹30L ÷ ₹520 = 5,769 accounts
Locked safe milestone: 6,000 paid accounts
COMMERCIAL MILESTONES
5,000 accounts
Operating break-even
Covers ₹25L monthly cap
6,000 accounts
Safe break-even
₹31.2L revenue; ₹1.2L after provision
10,000 accounts
Full commercial target
₹52L revenue; ₹22L net target
SAFE MILESTONE: 6,000 × ₹520 = ₹31.20L; ₹31.20L − ₹25.00L − ₹5.00L provision = ₹1.20L safety balance.
Silate Budget Deck · By Sathish Kumar .J.
42
FULL INVESTMENT BREAK-EVEN
₹1.50 Crore Investment Recovery
Recovery begins only after 10,000 active paid customer accounts are reached and maintained.
INITIAL INVESTMENT
₹150.00L
Total capital deployed
MONTHLY REVENUE
₹52.00L
Conservative target
MAX OPERATING COST
₹25.00L
₹15L server + ₹10L team
MONTHLY RECOVERY
₹27.00L
Available for payback
FULL INVESTMENT RECOVERY CALCULATION
₹150L ÷ ₹27L = 5.56 months
APPROX. 5 - 6 MONTHS
after the 10,000-customer base is stable
CUMULATIVE INVESTMENT RECOVERY
M1
₹27L
cumulative
M2
₹54L
cumulative
M3
₹81L
cumulative
M4
₹108L
cumulative
M5
₹135L
cumulative
M6 🎉
RECOVERED
early in Month 6
IMPORTANT: No customer-acquisition speed is assumed. The 5-6 month clock starts only after 10,000 paid customers are active and stable.
Silate Budget Deck · By Sathish Kumar .J.
43
30-DAY SPRINT MARKETING MODEL
One Goal: 10,000 Paid Customers in 30 Days
Tamil Nadu first: 10,000 paid accounts within 30 days (~334/day). Optional 8-language support: ~42/day per language.
30-DAY TOTAL TARGET
10,000
Total paid customer base
TAMIL NADU DAILY
~334 / day
10,000 ÷ 30 days
8-LANG DAILY / MARKET
~42 / day
1,250 ÷ 30 days per lang
EXECUTION TEAM
12 members
250+ business types
MARKET PLAN
30-DAY TOTAL
PER DAY RUN-RATE
STATUS
Tamil Nadu - Main Target
Tamil market alone delivers the 10,000 target in 30 days.
10,000
~334 / day
10,000 ÷ 30
PRIMARY
8-Language / State Support
8 regional markets share the target: 1,250 accounts per language in 30 days.
1,250 / lang
~42 / day
1,250 ÷ 30 per lang
OPTIONAL
30-DAY DAILY RUN-RATE
~334 / day
to reach 10,000 accounts in 30 days
OPTIONAL 8-LANGUAGE DAILY MATH
8 × 42/day = ~334/day
42/day × 30 days = 1,250 / language.
8 languages × 1,250 = 10,000 total!
30-Day Daily Velocity: Tamil Nadu standalone needs ~334 paid customer accounts/day to reach 10,000 in 30 days. In the optional 8-language model, each regional market needs only ~42 paid accounts/day (8 × ~42 = ~334/day × 30 days = 10,000 total).
CURRENT TARGET + PRODUCT AIM
What We Know - and What SILATE Aims to Reach
No unsupported 2-year forecast. This page shows only locked commercial numbers and the stated 12-month user-reach aim.
PAID CUSTOMER TARGET
10,000
Current commercial model
LICENSED USER SEATS
16,000
Across the five-plan mix
MONTHLY REVENUE
₹52.00L
Locked target mix
MONTHLY RECOVERY
₹27.00L
Before ₹5L provision
LOCKED COMMERCIAL MODEL
COMMERCIAL TARGET
10,000 paid customer accounts
LICENSED USER SEATS
16,000 users across the plan mix
REVENUE AT TARGET
₹52L per month
RECOVERY BALANCE
₹27L recovery; ₹22L after provision
All current financial calculations use only these locked numbers.
SILATE 12-MONTH PRODUCT-REACH AIM
AIM WITHIN ONE YEAR
1,000,000 USERS / 10 LAKH USERS
1
Reach 10 lakh total SILATE users within 12 months.
2
This is a product-reach ambition, not a guaranteed paid-customer or revenue forecast.
3
₹52L revenue; ₹27L recovery; ₹22L after ₹5L provision.
COMMERCIAL DATA TO VALIDATE AFTER LAUNCH
CAC
PAID CONVERSION
CHURN
RENEWALS
COLLECTIONS
ACTUAL PLAN MIX
Silate Budget Deck · By Sathish Kumar .J.
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INVESTOR PROPOSAL · FINAL TERMS
The Investment Offer: ₹1.50 Crore for 10% Equity
Institutional-grade equity round at ₹13.50 Crore pre-money valuation. Clear legal terms, signed SHA, pure equity with zero debt burden.
CAPITAL ASK
₹1.50 Crore
₹150 Lakhs growth runway
EQUITY OFFERED
10.0%
Direct minority ownership
PRE-MONEY VALUATION
₹13.50 Crore
Post-money: ₹15.00 Crore
INSTRUMENT TYPE
Pure Equity
Zero debt · Not a loan
OFFICIAL TRANSACTION SUMMARY
STRUCTURED TERMS
Target Investment Amount
Total growth capital deployed into 5 protected operational pools.
₹1.50 Cr (₹150L)
Equity Stake Transferred
Pari-passu equity / CCPS with statutory minority rights.
10.00% Fully Diluted
Pre-Money Enterprise Valuation
Based on ₹52L/month target run-rate & operating breakeven model.
₹13.50 Crore
Post-Money Enterprise Valuation
₹13.50 Crore pre-money + ₹1.50 Crore fresh cash infusion.
₹15.00 Crore
Execution Runway Provided
Safe 15-month runway with ₹10L emergency reserve buffer.
15 Full Months
Formal Legal Documentation
Definitive Shareholders' Agreement (SHA), RoC Filing & Board Observer seat.
Signed Term Sheet & SHA
⚖️
CRITICAL PRINCIPLE: EQUITY IS NOT A LOAN
This capital is pure equity risk capital for growth. There are no loan repayments, no interest liabilities, no EMIs, and no personal collateral. The investor participates as a genuine equity partner sharing in the company's growth, profits, and enterprise value appreciation.
📈
FAST OPERATING RECOVERY & DIVIDEND ACCRUAL
At 10,000 paid accounts, SILATE generates ₹52.00L monthly revenue with ₹27.00L monthly payback capacity. The full ₹1.50 Crore capital recovery is achieved in approximately 5.56 months of stable operations, creating immediate cash-flow stability and strong dividend potential.
📑
LEGAL GOVERNANCE & SIGNED AGREEMENT
All transactions will be formalized via a binding Term Sheet and legally executed Shareholders’ Agreement (SHA) compliant with the Indian Companies Act, featuring transparent quarterly financial reporting and statutory shareholder protections.
🖋️
Founder & Managing Director: Sathish Kumar .J.
Silate Business Technologies Pvt. Ltd. · Ready for Execution & Legal Term Sheet Signing
✅ FORMAL TERM SHEET READY
Silate Budget Deck · By Sathish Kumar .J.
Slide 27 / Final Term Sheet
SLIDE 28 · INTERACTIVE SCALE SIMULATOR
LIVE FINANCIAL SIMULATOR
Interactive Scale: Revenue, Expenses & Net Profit
Simulate how controlled expenses and high software operating leverage scale monthly cash flow and investor returns.
Select Paid User Scale:
10,000 Paid Users
1. Total Monthly Revenue (MRR)
₹52.00 L
Annual Run-Rate: ₹6.24 Cr ARR · Blended ARPU ₹520/account
2. Controlled Operating Expenses
₹25.00 L
Staff ₹14.00 L · Cloud ₹2.50 L · Support ₹6.00 L · Buffer ₹2.50 L
3. Net Monthly Profit (EBITDA)
₹27.00 L
Operating Net Margin: 51.9% · Real Free Cash Flow
₹52.00L (Revenue)
−
₹25.00L (Expenses)
=
₹27.00L / month Net Cash Flow
Operating Leverage:
51.9% Net Margin
Investor 10% Monthly Share
₹2.70 Lakhs / mo
₹1.50 Cr Capital Payback Speed
~5.56 Months
Annual Net Profit Run-Rate
₹3.24 Crore / yr
Silate Budget Deck · By Sathish Kumar .J.
Slide 28 / Interactive Scale Simulator