Budget Deck
Silate Budget
Silate Budget
Deck.
Budget Plan & Financial Analysis
The locked operating budget behind the 6-month MVP sprint — every number this deck is built on.
Funding Overview
Total Funding Requirement
₹40
Lakhs
Setup
₹7L
Server
₹2L
Reserve
₹5L
Marketing
₹5L
Operations
₹18.6L
Buffer
₹2.4L
Month 6 Commercial MVP Launch
Total Funding
₹40 Lakhs
Lean 6-month MVP sprint
Platforms
PC & Android
Both locked in plan
Core Team
5 Members
Core sprint team
Beta
5th Month
Pilot · M6 commercial launch
Slide 02 · Editorial Overview
🖥️
📦
📑
⚙️
What is Silate Budget Deck.
Silate Budget Deck is the complete financial breakdown of the Silate seed round — ₹40 Lakhs, where every rupee goes, and what it builds in 6 months of high-velocity execution. This is not an estimate; it is the locked operating budget the pitch deck is built on.
The funding is split into six controlled heads — Setup (₹7L), Server & Cloud (₹2L), Emergency Reserve (₹5L), Marketing (₹5L), 6-Month Operations (₹18.60L) and Operating Buffer (₹2.40L). Each head has a fixed ceiling, a month-wise spending plan and a responsible owner, so capital is spent with discipline, not guesswork.
This deck shows the offline and online budget, the cost of building the team and product, the unit economics of each paying customer, and the month-by-month path to commercial launch — the exact numbers behind the seed round.
🎯
🚀
🛡️
🤝
Slide 03 · Funding Architecture
Capital Architecture
₹40 Lakhs Funding Architecture
Six controlled capital pools. One 6-month lean execution sprint.
Allocation Mix
₹40L
Total Funding
Setup
₹7.0L
Server
₹2.0L
Reserve
₹5.0L
Marketing
₹5.0L
Operations
₹18.6L
Other Exp
₹2.4L
01
One-Time Setup
OPC registration, office, 5 laptops and workplace readiness.
₹7.0L
02
Server & Cloud (100% Cloud)
100% managed cloud: login, sync, messaging, store & APIs. Zero hardware CAPEX.
₹2.0L
03
Emergency Reserve
Protected continuity fund for verified unexpected business risks.
₹5.0L
04
Market Activation
Field outreach, retail demos, posters, campaigns and merchant activation.
₹5.0L
05
6-Month Operations (5 Members)
Core 5-member team (₹2.10L/mo) + OPEX (₹1.00L/mo) = ₹3.10L/mo burn. Total 6 months.
₹18.6L
06
Other Expenses & Operating Buffer
Travel contingency, unforeseen needs, extra licenses & operating cushion.
₹2.4L
Total
₹40.00 Lakhs
Slide 04 · One-Time Setup Cap
One-Time Setup
₹7L Setup Cap
Legal incorporation plus complete 5-member workplace readiness.
Gross Requirement
₹7.12L
Before negotiation
Negotiation Saving
₹12.5K
Procurement target
Final Approved Cap
₹7.00L
Total setup allocation
| Budget Component | Working Estimate |
|---|---|
|
🏛️
SILATE (OPC) company registration & legal setup
|
₹40,000 |
|
💻
5-member office, laptops, workplace & deposit
|
₹6,72,500 |
|
📊
Gross estimated requirement
|
₹7,12,500 |
|
✂️
Minimum procurement / negotiation saving
|
(₹12,500) |
|
🎯
FINAL APPROVED ONE-TIME SETUP CAP
|
₹7,00,000 |
Slide 05 · Setup Deep Dive (Interactive Tabs)
Setup / Legal
One Person Registration & Incorporation
SILATE will initially be incorporated in Tiruppur as a One Person Company.
| Expense Component | Working Estimate |
|---|---|
|
🏷️
Company name reservation
|
₹1,000 |
|
🔑
Digital Signature Certificate – 1 director
|
₹1,500 – ₹2,500 |
|
📜
Government filing / Tamil Nadu stamp charges
|
₹1,000 – ₹2,000 |
|
🆔
PAN, TAN and linked statutory charges
|
₹200 – ₹500 |
|
⚖️
CA / CS incorporation and filing support
|
₹8,000 – ₹14,000 |
|
📝
Nominee, NOC and supporting documentation
|
₹1,500 – ₹2,500 |
|
🖨️
Printing, notary and filing miscellaneous
|
₹1,000 – ₹2,000 |
|
🛡️
Trademark (IP) statutory filing – Class 9 & Class 42
|
₹9,000 – ₹10,000 |
|
⚙️
EXPECTED ACTUAL SPEND
|
₹24,000 – ₹35,000 |
|
🎯
MAXIMUM APPROVED CEILING
|
₹40,000 |
MAXIMUM ALLOCATION
₹40,000
Expected actual spend ₹24K–₹35K
WHAT THIS COVERS
- SPICe+ incorporation and name approval
- DSC, DIN, MOA, AOA, PAN and TAN
- Trademark IP filing (Class 9 Software & Class 42 SaaS)
- OPC nominee consent and office NOC
- CA / CS filing and resubmission buffer
Setup / IT & Devices
5-Member Role-Wise Laptops & Hardware
Dedicated laptop configurations tailored for engineering, design, founder and accounts roles.
| Role / Use | Locked Specification / Model Basis | Budget |
|---|---|---|
|
💻
Full Stack Developer
|
ASUS TUF A15 – Ryzen 7, RTX 3050, 16GB, 1TB SSD | ₹80,000 |
|
🎨
UI/UX Designer
|
ASUS Vivobook 16 OLED – i5, 16GB, 512GB SSD | ₹70,000 |
|
🎯
Founder / Demo
|
Acer Aspire Lite – i5-12450H, 16GB, 512GB SSD | ₹60,000 |
|
📢
Marketing & Growth
|
i5 / Ryzen 5, 16GB RAM, 512GB SSD | ₹50,000 |
|
📊
Accounts & Domain
|
ASUS Vivobook – i3 13th Gen, 12GB, 512GB SSD | ₹45,000 |
|
🎯
TOTAL 5 CORE LAPTOPS
|
₹3,05,000 | |
DEVICE BUDGET ALLOCATION
₹3.05L
Role-wise 5 core IT machines
DEVICE BREAKDOWN & POLICY
Full Stack Developer
₹80,000
UI/UX Designer
₹70,000
Founder / Demo Device
₹60,000
Marketing Growth Device
₹50,000
Accounts & Domain Device
₹45,000
Total 5 Laptops
₹3,05,000
🛡️
Policy: Brand-new OEM hardware with official manufacturer warranty.
Setup / Infrastructure
Workspace, Network, Power & Security
Infrastructure required for the 5-member team to work safely from day one.
| Item | Details | Budget |
|---|---|---|
|
🪑
Desks & Chairs
|
2-member desk (x2) & 1 Founder desk with 5 ergonomic chairs | ₹45,000 |
|
❄️
AC + Fans + Accessories
|
1.5T AC + fans + monitor + office accessories | ₹1,25,000 |
|
⚡
Power Backup + UPS
|
1500VA inverter + battery + APC UPS + wiring safety | ₹55,000 |
|
📹
CCTV + Attendance
|
4-camera CCTV + biometric attendance | ₹30,000 |
|
🖨️
Printer + Scanner
|
HP Laser AIO printer + scanner or equivalent | ₹25,000 |
|
🌐
Network Setup
|
Wi-Fi 6 router + switch + CAT6 + backup SIM | ₹16,000 |
|
💾
Backup SSD
|
High-speed external 1TB backup SSD | ₹13,000 |
|
🖱️
Mouse / Cable Setup
|
Mouse, cable routing and desk wiring accessories | ₹5,500 |
|
🔧
Minor Fittings / Installation
|
Table fittings, connectors and setup allowance | ₹3,000 |
|
🏢
Room Advance / Rental Deposit
|
Office space lease security advance / rental deposit | ₹50,000 |
|
🎯
TOTAL WORKPLACE INFRA & DEPOSIT
|
₹3,67,500 | |
WORKPLACE & DEPOSIT ALLOCATION
₹3.67L
Infra ₹3.175L + Room Deposit ₹50K
COMPLETE SETUP RECONCILIATION
01 · OPC Registration & Legal
₹40K
02 · 5 Core Laptops & Devices
₹3.05L
03 · Office Infra & Rental Deposit
₹3.675L
Setup Gross Cost
₹7.125L
Negotiation Saving Target
(₹12.5K)
Final Setup Approved Cap
₹7.00L
🏢
Fully operational workspace readiness for the 5-member core team from Day One.
Slide 06 · 100% Cloud Infrastructure (₹2.00L)
100% CLOUD INFRASTRUCTURE
Cloud Setup & Usage (100% Cloud Strategy)
Zero hardware CAPEX: high-availability managed cloud stack covering core sync, store, messaging and APIs.
| Included Cloud Feature | Technical Scope & Functionality | Allocation 🔒 |
|---|---|---|
|
🔑
Login & Security Auth
|
Token auth, session management, encryption, OAuth, password reset & access control | ₹30,000 |
|
🔄
Real-Time Data Sync
|
Live delta sync engine, database replication, conflict resolution & background sync | ₹35,000 |
|
📱
Multi-Device Access
|
Cross-device state sync between PC, Web and Android mobile client instances | ₹30,000 |
|
💬
Network & Messages
|
Realtime message brokers, WebSocket channels, notifications & live presence | ₹35,000 |
|
🏪
Store & Asset Storage
|
Cloud blob storage for module packages, templates, CDN cache & automated daily backups | ₹35,000 |
|
⚡
Core APIs & Gateways
|
Managed serverless API endpoints, rate limiters, logging, telemetry & health monitoring | ₹35,000 |
|
🎯
TOTAL REVISED SERVER & CLOUD BUDGET (POOL 02)
|
₹2,00,000 | |
🛡️
Zero AI OPEX Burn
Cost-Control Exclusion: JUJU AI Cloud Integration Decoupled
Heavy LLM / GPU cloud inference excluded from Seed Phase to eliminate recurring token burn and protect seed runway.
LOCKED CLOUD BUDGET
₹2.00L
Pool 02 Cap (100% Cloud Strategy)
HARDWARE CAPEX
₹0
100% Cloud • Zero on-prem overhead
Slide 08 · Emergency & Risk Reserve
PROTECTED RESERVE
Emergency & Risk Reserve – ₹5L
A protected contingency for salary continuity, unexpected operating needs and critical business interruptions.
| Emergency Use | When It May Be Used | Maximum |
|---|---|---|
|
👥
Core-Team Salary Continuity
|
Funding delay, revenue interruption or cash-flow gap | ₹2.50L |
|
⚡
Unexpected Operational Expenses
|
Urgent repairs, replacement hiring, critical travel or essential needs | ₹1.00L |
|
☁️
Cloud & Data-Recovery Emergency
|
Critical cloud outage, restore support or emergency fail-over | ₹0.50L |
|
⚖️
Legal / Compliance / Statutory Requirement
|
Unexpected filing, notice, licence or compliance need | ₹0.50L |
|
🎧
Customer Support / Launch Emergency
|
Critical post-launch merchant support disruption | ₹0.50L |
|
🎯
TOTAL EMERGENCY & RISK RESERVE
|
₹5.00L | |
Slide 09 · Marketing, Support & Market Entry
M5–M6 BETA & LAUNCH ACTIVATION
Marketing, Support & Market Entry – ₹5L
3 Marketing + 2 Support sprint launching in Month 5 Beta through Month 6 Commercial Launch with ₹3.08L field execution fund.
| Budget Use | Calculation / Purpose | Amount |
|---|---|---|
|
📢
3 Field Marketing Executives
|
3 persons × ₹20,000/mo × 2 mos (Tiruppur & TN Garment Hubs) | ₹1,20,000 |
|
🎧
2 Tech & Customer Support
|
2 persons × ₹18,000/mo × 2 mos (Garments barcode & sync care) | ₹72,000 |
|
🚗
Field Travel & Shop Demo Fund
|
Daily garment shop visits, Tiruppur/Coimbatore cluster demos | ₹1,00,000 |
|
📑
Posters, Standees & Guides
|
Garment storefront standees & Tamil size/barcode billing laminates | ₹75,000 |
|
🎯
Hyperlocal Digital & WhatsApp Ads
|
Targeted garment merchant WhatsApp broadcasts & video demos | ₹75,000 |
|
🚀
Early Merchant Incentives & Buffer
|
Garment merchant trial discounts & go-live launch buffer | ₹58,000 |
|
🎯
TOTAL MARKET ACTIVATION ALLOCATION
|
₹5,00,000 | |
ALLOCATION MIX
₹5L
CAP
3 Marketing Salaries (M5–M6)
₹1.20L
2 Support Salaries (M5–M6)
₹0.72L
Field Travel & Demos
₹1.00L
Collaterals, Ads & Buffer
₹2.08L
Slide 10 · Marketing & Support Deep Dive (Interactive Tabs)
PEOPLE PLAN (M5–M6 SPRINT)
Month 5–6 Market & Support Team Lock – ₹1.92L
Dedicated 5-member sprint deployed in Month 5 Beta and Month 6 Commercial Launch.
3 FIELD MARKETING EXECUTIVES
Coverage
Retail merchant outreach across Tiruppur & Coimbatore hubs
Duration
Month 5 to Month 6 (Beta & Launch) — 2 months
Approved rate
₹20,000 per person / month
Budgeted salary
₹20,000 per person / month
Base calculation
3 × ₹20,000 × 2 = ₹1.20L
Primary work
Direct shop visits, POS demos, merchant trials & conversion
2 TECHNICAL / CUSTOMER SUPPORT
Languages
Tamil & English bilingual merchant onboarding
Duration
Month 5 to Month 6 (Beta & Launch) — 2 months
Approved rate
₹18,000 per person / month
Budgeted salary
₹18,000 per person / month
Base calculation
2 × ₹18,000 × 2 = ₹72,000
Primary work
Live onboarding, billing assistance, multi-device sync care
FIELD OPERATIONS & ACTIVATION
Field Execution, Collaterals & Campaign Fund – ₹3.08L
Operational activation capital powering retail visits, bilingual collaterals, ads and merchant trial incentives.
FIELD TRAVEL & DEMOS
₹1.00L
Daily shop visits & logistics
COLLATERALS & GUIDES
₹75,000
Standees, cards & print
ADS & INCENTIVES
₹1.33L
Ads ₹75K + Buffer ₹58K
| Activation Item | Scope & Purpose | Amount |
|---|---|---|
|
🚗
Field Travel & Demo Logistics
|
Daily shop visits, demo transport & pilot trial setups | ₹1,00,000 |
|
📑
Standees, Posters & Guides
|
Storefront displays, quick-start laminates & Tamil/English guides | ₹75,000 |
|
🎯
Hyperlocal WhatsApp & Digital Ads
|
Targeted merchant broadcast campaigns & local promo videos | ₹75,000 |
|
🚀
Early Merchant Incentives & Buffer
|
First-month trial fee discounts & go-live contingency fund | ₹58,000 |
|
🎯
TOTAL FIELD ACTIVATION FUND
|
₹3,08,000 | |
Slide 11 · Team Execution Architecture (Interactive Tabs)
6-MONTH CORE SPRINT
Core Team - Months 1 to 6 (5 Members)
Five essential roles under a lean ₹2.10L salary ceiling plus ₹1.00L monthly operating allowance.
ACTIVE CORE TEAM
5 Members
Lean product sprint team
CORE TEAM SALARIES
₹2.10L
Per month (5 roles)
OTHER EXPENSES
₹1.00L
Rent, tools, EB & travel
MONTHLY REVISED BURN
₹3.10L
📉 ₹1.90L/mo saved vs ₹5L
| CORE TEAM (5 MEMBERS) | SALARY |
|---|---|
|
💻
Senior App / Full Stack Developer
Desktop app core, mobile client & cloud API integration
|
₹90,000 |
|
🎨
UI/UX Designer
ERP interface design, design system, user testing & workflows
|
₹40,000 |
|
📊
Accounts & CA Domain Executive
GST compliance, invoicing rules, ledger logic & domain accuracy
|
₹35,000 |
|
📢
Support & Marketing Executive
Merchant feedback, beta onboarding, customer support & demos
|
₹25,000 |
|
👑
Founder / Product Lead
Product roadmap, sprint execution, architecture & team leadership
|
₹20,000 |
|
🎯
TOTAL CORE-TEAM MONTHLY SALARY
|
₹2,10,000 |
₹1.00L MONTHLY OTHER EXPENSES
Office rent + EB + Internet
₹35,000
AI tools, software & subscriptions
₹25,000
Travel, product meetings & demos
₹20,000
Tea, snacks & drinking water
₹15,000
Stationery, minor repairs & office needs
₹5,000
TOTAL OTHER EXPENSES
₹1,00,000
M5–M6 LAUNCH & FIELD DEPLOYMENT
Marketing & Support Team – M5 to M6 (5 Members)
3 Field Marketing Executives + 2 Support Specialists deployed during Month 5 Beta and Month 6 Launch.
FIELD MARKETING
3 Members
₹20,000 / month each
TECH / SUPPORT
2 Members
₹18,000 / month each
MONTHLY TEAM SALARY
₹96,000
₹60K Mktg + ₹36K Supp
2-MONTH SPRINT TOTAL
₹1.92L
M5 Beta + M6 Launch
| GARMENTS MARKETING & SUPPORT ROLE | GARMENTS SECTOR FOCUS | SALARY |
|---|---|---|
|
📢
Field Marketing Exec 01
|
Tiruppur knitwear & wholesale garment merchant hubs | ₹20,000 |
|
📢
Field Marketing Exec 02
|
Coimbatore & Erode apparel showrooms & retail stores | ₹20,000 |
|
📢
Field Marketing Exec 03
|
Tamil Nadu garment clusters, boutiques & export surplus hubs | ₹20,000 |
|
🎧
Tech Support Specialist 01
|
Garments size/color matrix, barcode & GST billing setup | ₹18,000 |
|
🎧
Tech Support Specialist 02
|
Garment thermal printer, barcode scanner & counter care | ₹18,000 |
|
🎯
TOTAL MONTHLY GARMENTS TEAM SALARY
|
₹96,000 / mo | |
GARMENTS SECTOR M5–M6 SPRINT SCOPE
Exclusive Focus
Garments & Apparel
Deployment Window
Month 5 & 6 (Beta/Launch)
Monthly Team Salary
₹96,000
2-Month Salary Total
₹1,92,000
100% GARMENTS VERTICAL FOCUS
Marketing & support resources are dedicated entirely to Garments & Apparel retail/wholesale merchants (Tiruppur, Coimbatore, Erode clusters) requiring size/color matrix and fast barcode checkout.
COMBINED MONTHLY BURN
Total Monthly Team & Operating Expenses
Core team, marketing team, and monthly office operating expenses combined into a single clean monthly burn.
CORE TEAM
₹2.10L
5 Members · M1–M6
MARKETING TEAM
₹96,000
5 Members · M5–M6
MONTHLY EXPENSES
₹1.00L
Rent, EB, Travel & Ops
TOTAL MONTHLY BURN
₹4.06L
All Combined / Month
| TEAM & MONTHLY EXPENSES | MONTHLY AMOUNT |
|---|---|
|
💻
Core Development Team
5 Members (Sr Dev, UI/UX, Accounts, Support, Founder)
|
₹2,10,000 |
|
📢
Marketing & Support Team
5 Members (3 Field Marketing @ ₹20K + 2 Support @ ₹18K)
|
₹96,000 |
|
⚙️
Monthly Office Expenses
Office rent, EB, travel, cloud AI tools & office needs
|
₹1,00,000 |
|
🎯
TOTAL COMBINED MONTHLY BURN
|
₹4,06,000 |
₹4.06L MONTHLY BURN BREAKDOWN
Core Development (5 Members)
₹2,10,000
Marketing Team (5 Members)
₹96,000
Monthly Office Expenses (OPEX)
₹1,00,000
TOTAL COMBINED BURN
₹4,06,000
Slide 12 · 15-Month Execution Roadmap
6-MONTH LEAN MVP ROADMAP
Practical Path to Month 6 MVP Launch
A disciplined 6-month milestone plan to build, harden, pilot and launch SILATE MVP with 5 core members.
M1
🏗️
Setup & Foundations
🏛️
1. OPC Legal & Workspace setup
💻
2. 5 Laptops & Network ready
👥
3. 5-Member core team aligned
📝
4. Schema & UI/UX wireframes
M2
💻
Core POS Engine
⚡
1. PC billing & counter UI
🗄️
2. SQLite local-first engine
☁️
3. 100% Cloud sync framework
🔐
4. Auth, OTP & Multi-device links
M3
📱
Android & Sync
📱
1. Android companion app build
🔄
2. Real-time peer & cloud sync
📦
3. Inventory & barcode scanning
👥
4. Role permissions & staff PINs
M4
📊
Invoicing & GST
🧾
1. GST invoicing & thermal print
📈
2. Daily cashflow & P&L reports
💬
3. WhatsApp bill sharing & alerts
🧪
4. Internal stress testing & QA
M5
🧪
Merchant Beta Pilot
🏪
1. Pilot testing in 20+ shops
⚡
2. Peak billing speed hardening
🛠️
3. Fast bug resolution cycle
🛡️
4. Backup & fail-safe audits
M6
🏆
Commercial MVP Launch
💳
1. Paid PC + Android go-live
🌐
2. Public retail onboarding
🎧
3. Active merchant support
🚀
4. Phase 2 traction metrics
Slide 13 · Monthly Budget Plan (M1 to M6)
6-MONTH SPRINT BUDGET
Monthly Budget Plan - M1 to M6 Sprint
₹40.00 Lakhs locked operating budget with lean 6-month MVP burn of ₹3.10L/mo and ₹5.00L protected emergency reserve.
TOTAL FUNDING
₹40.00L
Seed Round Cap
6-MONTH SPEND
₹35.00L
Setup + Cloud + Mktg + Ops + Other
PROTECTED RESERVE
₹5.00L
Emergency Continuity in Bank
RESERVE SHARE
12.5%
Emergency Buffer
MONTH / WORK FOCUS
RELEASE
BALANCE
M1
Setup ₹7L (OPC + 5 Laptops) + Core Salary ₹2.10L + OPEX ₹1L
₹10.10L
₹29.90L
M2
Core POS billing engine + SQLite local DB (5-M ₹2.10L + OPEX ₹1L)
₹3.10L
₹26.80L
M3
Android companion app + Peer & cloud sync (5-M ₹2.10L + OPEX ₹1L)
₹3.10L
M1–M3 Foundation Sprint: 100% focused on product build; monthly burn strictly capped at ₹3.10L (₹1.90L/mo savings).
MONTH / WORK FOCUS
RELEASE
BALANCE
M4
GST invoicing + Daily reports (Burn ₹3.10L) + Field outreach ₹2L
₹5.10L
₹18.60L
M5
20+ Retail pilot shops beta (Burn ₹3.10L) + Onboarding & Ads ₹1.50L
₹4.60L
₹14.00L
M6
Commercial MVP Launch (Burn ₹3.10L) + Cloud ₹2L + Mktg ₹1.5L + Buffer ₹2.4L
₹9.00L
₹5.00L
TOTAL 6-MONTH SPEND ₹35.00L | FINAL PROTECTED RESERVE ₹5.00L (IN BANK)
TOTAL FUNDING
₹40.00L
Seed Round Cap
6-MONTH SPEND
₹35.00L
Setup + Cloud + Mktg + Ops + Other
PROTECTED RESERVE
₹5.00L
Emergency Continuity in Bank
RESERVE SHARE
12.5%
Emergency Buffer
| CAPITAL ALLOCATION POOL | ALLOCATED BUDGET | TOTAL SPENT | CURRENT BALANCE | STATUS |
|---|---|---|---|---|
|
🏢 01 · One-Time Setup (5 Members)
|
₹7.00L | ₹7.00L | ₹0.00L | 100% Deployed |
|
☁️ 02 · Server & Cloud (100% Cloud)
|
₹2.00L | ₹2.00L | ₹0.00L | Locked Cap |
|
🛡️ 03 · Emergency Reserve
|
₹5.00L | ₹0.00L | ₹5.00L | 100% Protected |
|
📢 04 · Market Activation
|
₹5.00L | ₹5.00L | ₹0.00L | M4–M6 Traction |
|
⚡ 05 · 6-Month Operations (5 M)
|
₹18.60L | ₹18.60L | ₹0.00L | 6M Sprint Complete |
|
📦 06 · Other Expenses & Buffer
|
₹2.40L | ₹2.40L | ₹0.00L | Buffer Deployed |
|
🎯 TOTAL ALLOCATION & BALANCE
|
₹40.00L | ₹35.00L | ₹5.00L | 12.5% RESERVE |
TOTAL FUNDING ₹40.00L | 6-MONTH SPRINT SPEND ₹35.00L | PROTECTED RESERVE ₹5.00L IN BANK
Slide 14 · Standard Online Infrastructure
01 · STANDARD ONLINE INFRASTRUCTURE
Standard Online Infrastructure - ₹2.5L per 1,000 Active Users
Base planning model for the first 1,000 active users; JUJU runs on self-hosted internal infrastructure.
ACTIVE USERS
1,000
Initial monthly active users
STANDARD BUDGET
₹2.50L
Online infrastructure base
AVG. PROVISION
₹250
Per active user / month
SCALE MODEL
16,000
10K paid + 6K role users
STANDARD MONTHLY ONLINE COST ARCHITECTURE
Login, sync, database & APIs
₹60K
Bills, documents, storage & backup
₹45K
Hub, CRM, Planner, Task, Workplace & Contacts
₹45K
Email, messaging & notifications
₹25K
Security, monitoring & compliance
₹25K
CDN, traffic growth & scaling buffer
₹50K
TOTAL STANDARD ONLINE INFRASTRUCTURE PROVISION
₹2,50,000 / month
STANDARD COST RULES
01
₹2.5L is the standard base for the first 1,000 active users.
02
10,000 paid + 6,000 role users = 16,000 total scale capacity.
03
JUJU runs on self-hosted internal infrastructure. Fixed cost, not per-query — business data never leaves SILATE servers.
04
Actual online spend is released against measured usage and traffic.
05
Payment gateway, bank, SMS/WhatsApp and applicable taxes are separate.
STANDARD ONLINE BUDGET
₹2.5L / MONTH FOR THE FIRST 1,000 ACTIVE USERS
02 · COST ALLOCATION (MAXIMUM VS MINIMUM)
Cost Allocation Model - Maximum vs. Minimum Scale
Comparing unit economics under the ₹25.00 Lakh monthly budget cap: Maximum cost at 10K paid users vs. Minimum cost at 16K scale users.
MONTHLY BUDGET CAP
₹25.00L
Fixed online provision
MAXIMUM COST (10K USERS)
₹250
Per paid user / month
MINIMUM COST (16K USERS)
₹156.25
Per scale user / month
SCALE EFFICIENCY
37.5%
Unit cost drop ₹250 → ₹156
MAXIMUM COST ALLOCATION (10,000 PAID USERS)
Target Active Users
10,000 Paid Customers
Total Monthly Cost Allocation
₹25,00,000 / month
Server & Cloud Infrastructure (60%)
₹15,00,000 (₹150 / user)
Company Operations & Support (40%)
₹10,00,000 (₹100 / user)
Server Infra Cost Share
60% (₹150 / user)
Company Ops & Support Share
40% (₹100 / user)
MAXIMUM COST PER USER
₹250 / user / month
MINIMUM COST ALLOCATION (16,000 SCALE USERS)
Target Scale Capacity
16,000 Users (10K Paid + 6K Roles)
Total Monthly Cost Allocation
₹25,00,000 / month
Server & Cloud Infrastructure (60%)
₹15,00,000 (₹93.75 / user)
Company Operations & Support (40%)
₹10,00,000 (₹62.50 / user)
Economies of Scale Saving
-₹93.75 / user (37.5% Cost Drop)
Multi-Tenant Operating Advantage
Shared DB & Fixed AI Nodes
MINIMUM COST PER USER
₹156.25 / user / month
MAXIMUM COST: ₹250 / USER (10,000 USERS)
MINIMUM COST: ₹156.25 / USER (16,000 USERS) | FIXED BUDGET: ₹25.00L
Slide 15 · Monthly Operating Model
MONTHLY OPERATING MODEL
Monthly Operating Model
10,000 paid customers + 6,000 role users = 16,000 total users. ₹10L team + ₹15L maximum online infrastructure = ₹25L maximum monthly expense.
ACTIVE TEAM
20
8 core + 6 marketing + 6 support
TEAM + EMPLOYEE EXPENSE
₹10.00L
Monthly team and offline cost
ONLINE INFRASTRUCTURE
₹15.00L
Maximum scaled ceiling
TOTAL MONTHLY CAP
₹25.00L
10K paid + 6K role users
TEAM & EMPLOYEE EXPENSE - ₹10.00L / MONTH
8-member core-team salaries
₹4.00L
Core office & operating expenses
₹1.00L
6 marketing + 6 support salaries
₹3.00L
Marketing travel, visits & demos
₹2.00L
TOTAL TEAM & EMPLOYEE OPERATING EXPENSE
₹10.00L / month
ONLINE INFRASTRUCTURE ALLOCATION
Standard infra base (16,000 users)
₹10.50L
Scaling & traffic buffer
₹4.50L
TOTAL ONLINE INFRASTRUCTURE
₹15.00L / month
SCALE RECONCILIATION
10K paid + 6K roles = 16K users
TOTAL MONTHLY CAP
₹25L MAXIMUM - ₹10L TEAM + ₹15L ONLINE INFRASTRUCTURE
Slide 16 · SILATE Product Plans & Feature Matrix
ENTRY PLANS
Idea + Startup - The Same 42-Module Basic ERP
Both plans include the complete entry-level ERP module set. Idea is a 10-day evaluation; Startup is continuous monthly access.
IDEA
₹99 / 10 days (1 user)
Short evaluation access
STARTUP
₹349 / month (1 user)
Continuous monthly access
PLAN DIFFERENCE
Same modules. Different validity.
PC + Android | JUJU Basic | GST extra
42 MODULES INCLUDED IN BOTH IDEA AND STARTUP
COMPANY & PEOPLE
- Company Profile
- 1 Branch
- Customer
- Supplier
- Employee
- Attendance
- Deal
- Address API
- Salary
- Capital
- Assets
PRODUCT & STOCK
- New Product
- Product List
- Basic Stock Management
- Combo Product
- Reward Points
- Production Order
- Online Orders
- Store House
- Stock Alerts
- Barcode
- Stock Adjust
BILLING & MONEY
- Purchase
- Sales / Billing
- SILATE Bills
- Bill History
- Pending Amount
- Expenses
- Pay / Received
- AutoPay
- Invoice
- Bank Transfer
- E-Way Bills
REPORTS & AI
- Basic Sales Report
- Basic Purchase Report
- Basic Stock Report
- Basic Profit & Loss
- Balance Sheet
- Trial Balance
- Cash Flow
- Auditor / CA Access
- JUJU Basic
GROWTH PLAN
Growth - Startup Foundation + 14 New Modules
Every Startup module remains included. The faded list shows the inherited foundation; the highlighted panel shows what becomes newly available in Growth.
GROWTH
₹699 / month (2 users)
PC + Android
56 MODULES TOTAL
42 Startup modules + 14 new Growth modules
JUJU Basic upgrades to JUJU Medium.
STARTUP MODULES - INCLUDED (FADED)
COMPANY & PEOPLE
- Company Profile
- 1 Branch
- Customer
- Supplier
- Employee
- Attendance
- Deal
- Address API
- Salary
- Capital
- Assets
PRODUCT & STOCK
- New Product
- Product List
- Stock Mgmt
- Combo Product
- Reward Points
- Production Order
- Online Orders
- Store House
- Stock Alerts
- Barcode
- Stock Adjust
BILLING & MONEY
- Purchase
- Sales / Billing
- SILATE Bills
- Bill History
- Pending Amount
- Expenses
- Pay / Received
- AutoPay
- Invoice
- Bank Transfer
- E-Way Bills
REPORTS & AI
- Basic Sales Report
- Basic Purchase Report
- Basic Stock Report
- Basic Profit & Loss
- Balance Sheet
- Trial Balance
- Cash Flow
- Auditor / CA Access
- JUJU Basic
NEW IN GROWTH
These modules are added on top of Startup.
• SILATE Hub
• Complaint
• CRM
• Return
• Offer
• Service
• Workplace Basic
• Labels
• Company Growth
• GSTR Report
• Employee Progress
• Role Access
• Branch Progress
• Role Activity
ACCESS UPGRADES
JUJU Basic → JUJU Medium
BUSINESS PLAN
Business - Growth Foundation + Advanced Management
All Growth modules remain included. Existing modules are faded; the Business upgrades are shown in full emphasis for clear plan differentiation.
BUSINESS
₹999 / month (3 users)
PC + Android
61 MODULES TOTAL
Live Online Branches, Workplace Advanced & JUJU Advanced
Online Branches - live view included
GROWTH MODULES - INCLUDED (FADED)
STARTUP FOUNDATION A
- Company Profile
- 1 Branch
- Customer
- Supplier
- Employee
- Attendance
- Deal
- Address API
- Salary
- Capital
- Assets
- New Product
- Product List
- Basic Stock Mgmt
STARTUP FOUNDATION B
- Combo Product
- Reward Points
- Production Order
- Online Orders
- Store House
- Stock Alerts
- Barcode
- Stock Adjust
- Purchase
- Sales / Billing
- SILATE Bills
- Bill History
- Pending Amount
STARTUP FOUNDATION C
- Expenses
- Pay / Received
- AutoPay
- Invoice
- Bank Transfer
- E-Way Bills
- Basic Sales Report
- Basic Purchase Report
- Basic Stock Report
- Basic Profit & Loss
- Balance Sheet
- Trial Balance
- Cash Flow
- Auditor Access
- JUJU Basic
GROWTH ADDITIONS
- SILATE Hub
- CRM
- Offer
- Workplace Basic
- Company Growth
- Employee Progress
- Branch Progress
- Complaint
- Return
- Service
- Labels
- GSTR Report
- Role Access
- Role Activity
NEW IN BUSINESS
New modules plus advanced owner controls.
• Planner
• GST Report
• Budget
• Online Branches - live view
• Product Progress
• Workplace → Advanced
ACCESS UPGRADES
Workplace → Adv | JUJU Med → Adv
ENTERPRISE PLAN
Enterprise - Complete 69-Module SILATE Platform
All Business modules remain included. The final eight modules are highlighted, completing the full Enterprise module set with no pending modules.
ENTERPRISE
₹1,999 / month (6 users)
PC + Android
69 / 69 MODULES
61 Business modules + final 8 Enterprise modules
Full 69-module unrestricted platform access
BUSINESS MODULES - INCLUDED (FADED)
STARTUP FOUNDATION A
- Company Profile
- 1 Branch
- Customer
- Supplier
- Employee
- Attendance
- Deal
- Address API
- Salary
- Capital
- Assets
- New Product
- Product List
- Combo Product
- Reward Points
STARTUP FOUNDATION B
- Production Order
- Online Orders
- Store House
- Stock Alerts
- Barcode
- Stock Adjust
- Purchase
- Sales / Billing
- SILATE Bills
- Bill History
- Pending Amount
- Expenses
- AutoPay
STARTUP + REPORTS
- Invoice
- Bank Transfer
- E-Way Bills
- Basic Sales Report
- Basic Purchase Report
- Basic Stock Report
- Basic Profit & Loss
- Balance Sheet
- Trial Balance
- Cash Flow
- Auditor Access
- JUJU Basic
- SILATE Hub
- CRM
- Offer
GROWTH + BUSINESS
- Workplace Basic
- Company Growth
- Employee Progress
- Branch Progress
- Complaint
- Return
- Service
- Labels
- GSTR Report
- Role Access
- Role Activity
- Planner
- Budget
- Product Progress
FINAL ENTERPRISE UNLOCKS
No module remains pending after these additions.
• Task
• SILATE Contacts
• Transfer
• Tax Report
• Production Plan
• SEZ Report
• Product Info Analytics
• Audit Trails
ACCESS UPGRADES
JUJU Advanced / Maximum Access
Slide 17 · 90-Day Commercial Validation
🎯 90-DAY VALIDATION
Validate the Model With Real Commercial Data
Months 13, 14 & 15 show what SILATE actually costs, earns and needs to improve before scaling.
🔍 MONTH 13
Measure Usage & Cost
- ⚡ Actual server and JUJU AI cost
- 👥 Active users and paid customers
- 📦 S Mail, sync, Store and Marketplace usage
- 🛠️ Daily support demand and major issues
📋 MONTH OUTPUT
Actual usage and cost baseline
📈 MONTH 14
Measure Revenue & Retention
- 💰 Average revenue per paid customer
- 🔄 Renewal rate and early churn
- 💳 Payment success, discounts and refunds
- 🎧 Support demand per 1,000 users
📊 MONTH OUTPUT
Revenue, renewal and support signals
🏆 MONTH 15
Confirm Unit Economics
- ⚖️ Actual cost per paid customer
- 💵 Revenue versus total operating cost
- 🏷️ Pricing, limits and plan changes
- 🏢 Infrastructure and hiring decisions
🎯 MONTH OUTPUT
Confirmed unit economics and action plan
📊 90-DAY SCORECARD
SIX NUMBERS THAT CONFIRM WHETHER THE MODEL WORKS
🌐 ACTUAL ONLINE COST
Server + JUJU + S Mail
🏢 ACTUAL TOTAL COST
Team + office + online
👥 PAID CUSTOMERS
Paying accounts at day 90
💰 AVERAGE REVENUE
Net revenue per customer
🔄 RENEWAL / CHURN
Customers retained or lost
📊 COST PER CUSTOMER
Total cost ÷ paid customers
💡 DECISION RULE: IF NET REVENUE PER CUSTOMER IS ABOVE ACTUAL COST PER CUSTOMER, THE MODEL IS WORKING.
Silate Budget Deck · By Sathish Kumar .J.
29
Slide 18 · Online Unit Economics (5 Plans)
💡 IDEA PLAN (10-DAY EVALUATION)
Idea Plan - Online Unit Economics
Two cost bases shown: actual allocation ₹156.25 per seat (₹25L ÷ 16,000 seats) and worst-case ceiling ₹250 per active user.
IDEA PRICING
₹99 / 10 days (1 user)
PC + Android access
REVENUE / DAY
₹9.90
₹99 ÷ 10 days validity
ONLINE EXPENSE / DAY
₹8.33
₹250 ÷ 30 days × 1 user
DIRECT PROFIT / DAY
₹1.57
Revenue minus online expense
PLAN-PERIOD SUMMARY — WORST-CASE CEILING (₹250 / USER)
Plan Gross Revenue
₹99.00
Maximum Online Expense (10-day rate)
₹83.33
Direct Contribution Profit
₹15.67
Daily Direct Contribution
₹1.57 / day
WORST-CASE PROFIT MARGIN
15.8% (₹15.67 PROFIT)
ACTUAL SCALE ALLOCATION — ₹156.25 / SEAT (16,000 CAPACITY)
Allocated Online Expense Base
₹52.08
Allocated Direct Profit
₹46.92
Gross Allocated Profit Margin
47.4%
Margin Expansion over Worst-Case
+31.6%
ACTUAL SCALE PROFIT MARGIN
47.4% (₹46.92 PROFIT)
ECONOMICS RECONCILIATION
₹9.90 daily revenue covers ₹8.33 worst-case expense. Highly profitable 47.4% margin at 16K scale.
DECISION RULE: UNIT ECONOMICS WORKING
NET REVENUE / DAY (₹9.90) > ACTUAL COST / DAY (₹5.21) — 47.4% SCALE MARGIN
🌱 STARTUP PLAN (MONTHLY)
Startup Plan - Online Unit Economics
Two cost bases shown: actual allocation ₹156.25 per seat (₹25L ÷ 16,000 seats) and worst-case ceiling ₹250 per active user.
STARTUP PRICING
₹349 / 30 days (1 user)
PC + Android access
REVENUE / DAY
₹11.63
₹349 ÷ 30 days validity
ONLINE EXPENSE / DAY
₹8.33
₹250 ÷ 30 days × 1 user
DIRECT PROFIT / DAY
₹3.30
Revenue minus online expense
PLAN-PERIOD SUMMARY — WORST-CASE CEILING (₹250 / USER)
Plan Gross Revenue
₹349.00
Maximum Online Expense (30 days)
₹250.00
Direct Contribution Profit
₹99.00
Daily Direct Contribution
₹3.30 / day
WORST-CASE PROFIT MARGIN
28.4% (₹99.00 PROFIT)
ACTUAL SCALE ALLOCATION — ₹156.25 / SEAT (16,000 CAPACITY)
Allocated Online Expense Base
₹156.25
Allocated Direct Profit
₹192.75
Gross Allocated Profit Margin
55.2%
Margin Expansion over Worst-Case
+26.8%
ACTUAL SCALE PROFIT MARGIN
55.2% (₹192.75 PROFIT)
ECONOMICS RECONCILIATION
₹11.63 daily revenue generates ₹192.75 monthly profit at scale with 55.2% margin.
DECISION RULE: UNIT ECONOMICS WORKING
NET REVENUE / DAY (₹11.63) > ACTUAL COST / DAY (₹5.21) — 55.2% SCALE MARGIN
📈 GROWTH PLAN (2 USERS)
Growth Plan - Online Unit Economics
Two cost bases shown: actual allocation ₹156.25 per seat (₹25L ÷ 16,000 seats) and worst-case ceiling ₹250 per active user.
GROWTH PRICING
₹699 / 30 days (2 users)
PC + Android access
REVENUE / DAY
₹23.30
₹699 ÷ 30 days validity
ONLINE EXPENSE / DAY
₹16.67
₹250 × 2 users ÷ 30 days
DIRECT PROFIT / DAY
₹6.63
Revenue minus online expense
PLAN-PERIOD SUMMARY — WORST-CASE CEILING (₹250 / SEAT)
Plan Gross Revenue
₹699.00
Maximum Online Expense (2 users)
₹500.00
Direct Contribution Profit
₹199.00
Daily Direct Contribution
₹6.63 / day
WORST-CASE PROFIT MARGIN
28.5% (₹199.00 PROFIT)
ACTUAL SCALE ALLOCATION — ₹156.25 / SEAT (16,000 CAPACITY)
Allocated Online Expense Base (2 users)
₹312.50
Allocated Direct Profit
₹386.50
Gross Allocated Profit Margin
55.3%
Margin Expansion over Worst-Case
+26.8%
ACTUAL SCALE PROFIT MARGIN
55.3% (₹386.50 PROFIT)
ECONOMICS RECONCILIATION
2 users covered at ₹500 worst-case cost; generates ₹386.50 profit at 55.3% margin at scale.
DECISION RULE: UNIT ECONOMICS WORKING
NET REVENUE / DAY (₹23.30) > ACTUAL COST / DAY (₹10.42) — 55.3% SCALE MARGIN
💼 BUSINESS PLAN (3 USERS)
Business Plan - Online Unit Economics
Two cost bases shown: actual allocation ₹156.25 per seat (₹25L ÷ 16,000 seats) and worst-case ceiling ₹250 per active user.
BUSINESS PRICING
₹999 / 30 days (3 users)
PC + Android access
REVENUE / DAY
₹33.30
₹999 ÷ 30 days validity
ONLINE EXPENSE / DAY
₹25.00
₹250 × 3 users ÷ 30 days
DIRECT PROFIT / DAY
₹8.30
Revenue minus online expense
PLAN-PERIOD SUMMARY — WORST-CASE CEILING (₹250 / SEAT)
Plan Gross Revenue
₹999.00
Maximum Online Expense (3 users)
₹750.00
Direct Contribution Profit
₹249.00
Daily Direct Contribution
₹8.30 / day
WORST-CASE PROFIT MARGIN
24.9% (₹249.00 PROFIT)
ACTUAL SCALE ALLOCATION — ₹156.25 / SEAT (16,000 CAPACITY)
Allocated Online Expense Base (3 users)
₹468.75
Allocated Direct Profit
₹530.25
Gross Allocated Profit Margin
53.1%
Margin Expansion over Worst-Case
+28.2%
ACTUAL SCALE PROFIT MARGIN
53.1% (₹530.25 PROFIT)
ECONOMICS RECONCILIATION
3 users covered at ₹750 worst-case cost; generates ₹530.25 profit at 53.1% margin at scale.
DECISION RULE: UNIT ECONOMICS WORKING
NET REVENUE / DAY (₹33.30) > ACTUAL COST / DAY (₹15.63) — 53.1% SCALE MARGIN
🏢 ENTERPRISE PLAN (6 USERS)
Enterprise Plan - Online Unit Economics
Two cost bases shown: actual allocation ₹156.25 per seat (₹25L ÷ 16,000 seats) and worst-case ceiling ₹250 per active user.
ENTERPRISE PRICING
₹1,999 / 30 days (6 users)
PC + Android access
REVENUE / DAY
₹66.63
₹1,999 ÷ 30 days validity
ONLINE EXPENSE / DAY
₹50.00
₹250 × 6 users ÷ 30 days
DIRECT PROFIT / DAY
₹16.63
Revenue minus online expense
PLAN-PERIOD SUMMARY — WORST-CASE CEILING (₹250 / SEAT)
Plan Gross Revenue
₹1,999.00
Maximum Online Expense (6 users)
₹1,500.00
Direct Contribution Profit
₹499.00
Daily Direct Contribution
₹16.63 / day
WORST-CASE PROFIT MARGIN
25.0% (₹499.00 PROFIT)
ACTUAL SCALE ALLOCATION — ₹156.25 / SEAT (16,000 CAPACITY)
Allocated Online Expense Base (6 users)
₹937.50
Allocated Direct Profit
₹1,061.50
Gross Allocated Profit Margin
53.1%
Margin Expansion over Worst-Case
+28.1%
ACTUAL SCALE PROFIT MARGIN
53.1% (₹1,061.50 PROFIT)
ECONOMICS RECONCILIATION
6 users covered at ₹1,500 worst-case cost; generates ₹1,061.50 profit at 53.1% margin at scale.
DECISION RULE: UNIT ECONOMICS WORKING
NET REVENUE / DAY (₹66.63) > ACTUAL COST / DAY (₹31.25) — 53.1% SCALE MARGIN
Slide 19 · 5-Plan Online Unit Economics Comparison
🛡️ WORST-CASE CEILING BASIS (₹250 / USER)
SILATE 5-Plan Online Unit Economics
Worst-case stress test: 100% active cloud ceiling allocation of ₹250 per user (₹8.33 / user / day). Direct profit retained across all tiers.
HIGHEST PLAN CONTRIBUTION
₹499 Enterprise
Direct profit per plan period
BEST DIRECT MARGIN
28.5% Growth Plan
₹199 profit on ₹699 revenue
STARTUP CONTRIBUTION
₹99 Per month
28.4% direct contribution margin
COST BASIS (WORST-CASE)
₹250 / active user
₹8.33 / day online infra cap
| PLAN | PRICE / VALIDITY | USERS | REVENUE / DAY | EXPENSE / DAY | PROFIT / DAY | TOTAL PROFIT |
|---|---|---|---|---|---|---|
|
💡 IDEA
|
₹99 / 10 days | 1 | ₹9.90 | ₹8.33 | ₹1.57 | ₹15.67 |
|
🌱 STARTUP
|
₹349 / 30 days | 1 | ₹11.63 | ₹8.33 | ₹3.30 | ₹99.00 |
|
📈 GROWTH
|
₹699 / 30 days | 2 | ₹23.30 | ₹16.67 | ₹6.63 | ₹199.00 |
|
💼 BUSINESS
|
₹999 / 30 days | 3 | ₹33.30 | ₹25.00 | ₹8.30 | ₹249.00 |
|
🏢 ENTERPRISE
|
₹1,999 / 30 days | 6 | ₹66.63 | ₹50.00 | ₹16.63 | ₹499.00 |
Worst-Case Plan Contribution
Direct period profit at ₹250 ceiling
💡 Idea (10d)
₹15.67
Margin: 15.8%
1 User
🌱 Startup (30d)
₹99.00
Margin: 28.4%
1 User
📈 Growth (30d)
₹199.00
Margin: 28.5%
2 Users
💼 Business (30d)
₹249.00
Margin: 24.9%
3 Users
🏢 Enterprise (30d)
₹499.00
Margin: 25.0%
6 Users
DIRECT CONTRIBUTION AT WORST-CASE CEILING BASIS (₹250/USER). GST, PAYMENT-GATEWAY FEES, SALARIES, OFFICE AND MARKETING COSTS ARE EXCLUDED.
🚀 ACTUAL SCALE ALLOCATION BASIS (16,000 CAPACITY)
SILATE 5-Plan Online Unit Economics
Actual platform scale basis: allocated online expense of ₹156.25 per seat (₹25L pool ÷ 16,000 seats = ₹5.21 / seat / day). High margin expansion.
HIGHEST PLAN CONTRIBUTION
₹1,061.50 Enterprise
Direct scale profit per month
BEST DIRECT MARGIN
55.3% Growth Plan
₹386.50 profit on ₹699 revenue
STARTUP CONTRIBUTION
₹192.75 Per month
55.2% direct contribution margin
COST BASIS (ACTUAL SCALE)
₹156.25 / seat capacity
₹5.21 / seat / day (16K users)
| PLAN | PRICE / VALIDITY | USERS | REVENUE / DAY | EXPENSE / DAY | PROFIT / DAY | SCALE PROFIT |
|---|---|---|---|---|---|---|
|
💡 IDEA
|
₹99 / 10 days | 1 | ₹9.90 | ₹5.21 | ₹4.69 | ₹46.92 |
|
🌱 STARTUP
|
₹349 / 30 days | 1 | ₹11.63 | ₹5.21 | ₹6.42 | ₹192.75 |
|
📈 GROWTH
|
₹699 / 30 days | 2 | ₹23.30 | ₹10.42 | ₹12.88 | ₹386.50 |
|
💼 BUSINESS
|
₹999 / 30 days | 3 | ₹33.30 | ₹15.63 | ₹17.67 | ₹530.25 |
|
🏢 ENTERPRISE
|
₹1,999 / 30 days | 6 | ₹66.63 | ₹31.25 | ₹35.38 | ₹1,061.50 |
Scale Plan Contribution
Direct period profit at ₹156.25 scale allocation
💡 Idea (10d)
₹46.92
Margin: 47.4%
+31.6% expansion
🌱 Startup (30d)
₹192.75
Margin: 55.2%
+26.8% expansion
📈 Growth (30d)
₹386.50
Margin: 55.3%
+26.8% expansion
💼 Business (30d)
₹530.25
Margin: 53.1%
+28.2% expansion
🏢 Enterprise (30d)
₹1,061.50
Margin: 53.1%
+28.1% expansion
DIRECT CONTRIBUTION AT ACTUAL SCALE ALLOCATION BASIS (₹156.25/SEAT CAPACITY). ALL 5 TIERS EXPAND TO 47% – 55% PROFIT MARGINS.
Silate Budget Deck · By Sathish Kumar .J.
35
Slide 20 · Market Opportunity (India & Tamil Nadu)
INDIA MARKET OPPORTUNITY
India: High Digital Usage, Low ERP Adoption
Businesses are already online and using digital payments, but complete operating software adoption remains limited.
INDIA REGISTERED ENTERPRISE BASE
7.85 CRORE
Udyam + Udyam Assist registrations, Feb 2026
~0.013%
needed
INDICATIVE NON-ERP BASE
~6.9 Cr
7.85 crore × 88% gap
10,000 ~0.013%
01
Internet usage
Latest connectivity indicator — NSO, 2025
70%
02
Digital payments
UPI share of digital payment value — RBI, FY25
83.7%
03
ERP software usage
NSS 73rd Round: ERP sits below 13% computer use
~12%
04
SILATE Phase 1 requirement
Share of the India registered enterprise base
~0.013%
SOURCE NOTE
India registered enterprise base: Udyam + Udyam Assist registrations, Feb 2026. Internet usage and digital-payment figures follow the latest survey reference shown in the supplied deck update. The ~6.9 Cr figure applies the indicative 88% non-ERP gap.
TAMIL NADU MARKET OPPORTUNITY
Tamil Nadu: A Clear and Reachable Phase 1 Market
SILATE needs only a very small share of Tamil Nadu's registered enterprise base to reach 10,000 paid customers.
MARKET SIZE
62.4 LAKH
registered enterprises in Tamil Nadu — Udyam + Udyam Assist, Feb 2026
0.16%
needed
PHASE 1 TARGET
10,000
paid customer accounts
10,000 / 62.4L
01
ERP software usage
NSS 73rd Round: ERP sits below 13% computer use
~12%
02
Indicative non-ERP gap
Survey-derived, not an official state count
88%
03
Indicative open opportunity
62.4 lakh × 88% non-ERP gap
~55 Lakh
04
SILATE Phase 1 target
Small share required from the state market
10,000
SOURCE NOTE
Tamil Nadu registered enterprise base: Udyam + Udyam Assist, Feb 2026. ERP usage: latest survey reference shown in the supplied deck update. The ~55 Lakh opportunity is an indicative calculation, not an official state count.
Silate Budget Deck · By Sathish Kumar .J.
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Slide 21 · Go-to-Market Monthly Target
GO-TO-MARKET · MINIMUM GOAL FOR YEAR 1
Monthly Target.
Silate launches in 8 languages — meaning 8 states touched in one move.
The goal is simple: Minimum 10,000 paid customers every month (Compulsory Target).
MINIMUM MONTHLY GOAL
10,000
Compulsory Target
10,000 Paid customers, minimum every month.
Compulsory monthly baseline across 8 states · In 8 languages
Business language, not accounting language.
🏛️
Tamil
(Tamil Nadu)
🌐
English
(All India)
🐘
Kannada
(Karnataka)
🥥
Malayalam
(Kerala)
🌾
Telugu
(AP & TG)
🥭
Hindi
(North India)
🪁
Gujarati
(Gujarat)
🚩
Marathi
(Maharashtra)
8
Languages
App launches in
8
States touched
In the first move
10K
Paid customers
Minimum every month
Silate Budget Deck · By Sathish Kumar .J.
27
Slide 22 · Commercial Scale Target (10,000 Paid Accounts)
COMMERCIAL SCALE TARGET
10,000 Paid Customer Accounts
Five plans. One controlled target. 16,000 licensed seats.
PAID ACCOUNTS
10K
LICENSED SEATS
16K
AVG. SEATS
1.6
ACCOUNT MIX
Where the 10,000 paid accounts come from
10%
60%
15%
10%
5%
IDEA
1,000 accounts
STARTUP
6,000 accounts
GROWTH
1,500 accounts
BUSINESS
1,000 accounts
ENTERPRISE
500 accounts
IDEA
1,000
PAID ACCOUNTS
1,000
LICENSED SEATS
10% MIX
STARTUP
6,000
PAID ACCOUNTS
6,000
LICENSED SEATS
60% MIX
GROWTH
1,500
PAID ACCOUNTS
3,000
LICENSED SEATS
15% MIX
BUSINESS
1,000
PAID ACCOUNTS
3,000
LICENSED SEATS
10% MIX
ENTERPRISE
500
PAID ACCOUNTS
3,000
LICENSED SEATS
5% MIX
PLAN-WISE SEAT MODEL
10,000 Paid Accounts 16,000 Licensed Seats
Account mix and included role capacity across Idea, Startup, Growth, Business and Enterprise.
PAID ACCOUNTS
10,000
Five-plan commercial mix
LICENSED SEATS
16,000
Accounts + included roles
EXTRA ROLE USERS
6,000
Growth + Business + Enterprise
AVG. SEATS / ACCOUNT
1.6
16,000 ÷ 10,000
PLAN-WISE ACCOUNT & SEAT TABLE
| PLAN | PAID ACCOUNTS | LICENSED SEATS | EXTRA ROLES | MIX |
|---|---|---|---|---|
| IDEA | 1,000 | 1,000 | — | 10% |
| STARTUP | 6,000 | 6,000 | — | 60% |
| GROWTH | 1,500 | 3,000 | 1,500 | 15% |
| BUSINESS | 1,000 | 3,000 | 2,000 | 10% |
| ENTERPRISE | 500 | 3,000 | 2,500 | 5% |
| TOTAL | 10,000 | 16,000 | 6,000 | 100% |
HOW 16,000 SEATS ARE BUILT
ACCOUNT MIX
1K Idea + 6K Startup + 1.5K Growth + 1K Business + 0.5K Enterprise = 10K
ROLE SEAT MIX
Growth +1.5K; Business +2K; Enterprise +2.5K = 6K role users
FINAL FORMULA
10K paid accounts + 6K role users = 16K licensed seats
LOCKED SEAT MODEL
10,000 PAID ACCOUNTS + 6,000 ROLE USERS = 16,000 LICENSED SEATS
Silate Budget Deck · By Sathish Kumar .J.
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Slide 23 · Revenue, Cost & Operating Profit (Conservative Model)
LOCKED MONTHLY FINANCIAL TARGET
Conservative Monthly Profit Target
A rounded planning target below the exact ₹52.41L plan-wise monthly revenue projection.
PAID CUSTOMER ACCOUNTS
10,000
Locked commercial target
LICENSED USER SEATS
16,000
Across the five-plan mix
CONSERVATIVE REVENUE
₹52.00L
Rounded monthly revenue lock
MONTHLY REVENUE
₹52.00L
−
OPERATING EXPENSE CAP
₹25.00L
=
OPERATING BALANCE
₹27.00L
PROVISION
₹5.00L
ESTIMATED NET PROFIT TARGET
₹22.00L / MONTH
Conservative target; exact projection remains ₹52.41L before final commercial deductions.
LOCKED CALCULATION
₹52L − ₹25L − ₹5L = ₹22L
Revenue, Cost & Operating Balance
Balance shown before GST, payment-gateway charges, tax, refunds and final commercial contingencies.
PROJECTED REVENUE
₹52.41L
−
MAXIMUM OPERATING COST
₹25.00L
=
OPERATING BALANCE
₹27.41L
| PLAN | ACCOUNTS | PRICE | REVENUE | ALLOCATED COST | BALANCE | MARGIN |
|---|---|---|---|---|---|---|
| IDEA | 1,000 | ₹99 / 10 days | ₹0.99L | ₹1.56L | -₹0.57L | Trial funnel |
| STARTUP | 6,000 | ₹349 / month | ₹20.94L | ₹9.38L | ₹11.57L | 55.2% |
| GROWTH | 1,500 | ₹699 / month | ₹10.49L | ₹4.69L | ₹5.80L | 55.3% |
| BUSINESS | 1,000 | ₹999 / month | ₹9.99L | ₹4.69L | ₹5.30L | 53.1% |
| ENTERPRISE | 500 | ₹1,999 / month | ₹10.00L | ₹4.69L | ₹5.31L | 53.1% |
| TOTAL | 10,000 | — | ₹52.41L | ₹25.00L | ₹27.41L | 52.3% |
IDEA is a one-time 10-day trial and a customer-acquisition funnel, not recurring revenue. Recurring base = 9,000 accounts / ₹51.42L.
REVENUE − ALLOCATED OPERATING COST = OPERATING BALANCE
₹156.25 allocated per licensed seat
Silate Budget Deck · By Sathish Kumar .J.
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MONTHLY BREAK-EVEN
Monthly Break-even & Safe Milestone
The ₹52L revenue target equals ₹520 average revenue per paid customer account.
MONTHLY REVENUE TARGET
₹52.00L
Conservative locked target
PAID CUSTOMER ACCOUNTS
10,000
Full commercial target
AVERAGE REVENUE / ACCOUNT
₹520
₹52L divided by 10,000
OPERATING BREAK-EVEN
₹25L ÷ ₹520 = 4,808 accounts
Rounded planning milestone: 5,000 paid accounts
SAFE BREAK-EVEN
₹30L ÷ ₹520 = 5,769 accounts
Locked safe milestone: 6,000 paid accounts
COMMERCIAL MILESTONES
5,000 accounts
Operating break-even
Covers ₹25L monthly cap
6,000 accounts
Safe break-even
₹31.2L revenue; ₹1.2L after provision
10,000 accounts
Full commercial target
₹52L revenue; ₹22L net target
SAFE MILESTONE: 6,000 × ₹520 = ₹31.20L; ₹31.20L − ₹25.00L − ₹5.00L provision = ₹1.20L safety balance.
Silate Budget Deck · By Sathish Kumar .J.
42
FULL INVESTMENT BREAK-EVEN
₹1.50 Crore Investment Recovery
Recovery begins only after 10,000 active paid customer accounts are reached and maintained.
INITIAL INVESTMENT
₹150.00L
Total capital deployed
MONTHLY REVENUE
₹52.00L
Conservative target
MAX OPERATING COST
₹25.00L
₹15L server + ₹10L team
MONTHLY RECOVERY
₹27.00L
Available for payback
FULL INVESTMENT RECOVERY CALCULATION
₹150L ÷ ₹27L = 5.56 months
APPROX. 5 - 6 MONTHS
after the 10,000-customer base is stable
CUMULATIVE INVESTMENT RECOVERY
M1
₹27L
cumulative
M2
₹54L
cumulative
M3
₹81L
cumulative
M4
₹108L
cumulative
M5
₹135L
cumulative
M6 🎉
RECOVERED
early in Month 6
IMPORTANT: No customer-acquisition speed is assumed. The 5-6 month clock starts only after 10,000 paid customers are active and stable.
Silate Budget Deck · By Sathish Kumar .J.
43
30-DAY SPRINT MARKETING MODEL
One Goal: 10,000 Paid Customers in 30 Days
Tamil Nadu first: 10,000 paid accounts within 30 days (~334/day). Optional 8-language support: ~42/day per language.
30-DAY TOTAL TARGET
10,000
Total paid customer base
TAMIL NADU DAILY
~334 / day
10,000 ÷ 30 days
8-LANG DAILY / MARKET
~42 / day
1,250 ÷ 30 days per lang
EXECUTION TEAM
12 members
250+ business types
MARKET PLAN
30-DAY TOTAL
PER DAY RUN-RATE
STATUS
Tamil Nadu - Main Target
Tamil market alone delivers the 10,000 target in 30 days.
10,000
~334 / day
10,000 ÷ 30
PRIMARY
8-Language / State Support
8 regional markets share the target: 1,250 accounts per language in 30 days.
1,250 / lang
~42 / day
1,250 ÷ 30 per lang
OPTIONAL
30-DAY DAILY RUN-RATE
~334 / day
to reach 10,000 accounts in 30 days
OPTIONAL 8-LANGUAGE DAILY MATH
8 × 42/day = ~334/day
42/day × 30 days = 1,250 / language.
8 languages × 1,250 = 10,000 total!
30-Day Daily Velocity: Tamil Nadu standalone needs ~334 paid customer accounts/day to reach 10,000 in 30 days. In the optional 8-language model, each regional market needs only ~42 paid accounts/day (8 × ~42 = ~334/day × 30 days = 10,000 total).
CURRENT TARGET + PRODUCT AIM
What We Know - and What SILATE Aims to Reach
No unsupported 2-year forecast. This page shows only locked commercial numbers and the stated 12-month user-reach aim.
PAID CUSTOMER TARGET
10,000
Current commercial model
LICENSED USER SEATS
16,000
Across the five-plan mix
MONTHLY REVENUE
₹52.00L
Locked target mix
MONTHLY RECOVERY
₹27.00L
Before ₹5L provision
LOCKED COMMERCIAL MODEL
COMMERCIAL TARGET
10,000 paid customer accounts
LICENSED USER SEATS
16,000 users across the plan mix
REVENUE AT TARGET
₹52L per month
RECOVERY BALANCE
₹27L recovery; ₹22L after provision
All current financial calculations use only these locked numbers.
SILATE 12-MONTH PRODUCT-REACH AIM
AIM WITHIN ONE YEAR
1,000,000 USERS / 10 LAKH USERS
1
Reach 10 lakh total SILATE users within 12 months.
2
This is a product-reach ambition, not a guaranteed paid-customer or revenue forecast.
3
₹52L revenue; ₹27L recovery; ₹22L after ₹5L provision.
COMMERCIAL DATA TO VALIDATE AFTER LAUNCH
CAC
PAID CONVERSION
CHURN
RENEWALS
COLLECTIONS
ACTUAL PLAN MIX
Silate Budget Deck · By Sathish Kumar .J.
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INVESTOR PROPOSAL · FINAL TERMS
The Investment Offer: ₹1.50 Crore for 10% Equity
Institutional-grade equity round at ₹13.50 Crore pre-money valuation. Clear legal terms, signed SHA, pure equity with zero debt burden.
CAPITAL ASK
₹1.50 Crore
₹150 Lakhs growth runway
EQUITY OFFERED
10.0%
Direct minority ownership
PRE-MONEY VALUATION
₹13.50 Crore
Post-money: ₹15.00 Crore
INSTRUMENT TYPE
Pure Equity
Zero debt · Not a loan
OFFICIAL TRANSACTION SUMMARY
STRUCTURED TERMS
Target Investment Amount
Total growth capital deployed into 5 protected operational pools.
₹1.50 Cr (₹150L)
Equity Stake Transferred
Pari-passu equity / CCPS with statutory minority rights.
10.00% Fully Diluted
Pre-Money Enterprise Valuation
Based on ₹52L/month target run-rate & operating breakeven model.
₹13.50 Crore
Post-Money Enterprise Valuation
₹13.50 Crore pre-money + ₹1.50 Crore fresh cash infusion.
₹15.00 Crore
Execution Runway Provided
Safe 15-month runway with ₹10L emergency reserve buffer.
15 Full Months
Formal Legal Documentation
Definitive Shareholders' Agreement (SHA), RoC Filing & Board Observer seat.
Signed Term Sheet & SHA
⚖️
CRITICAL PRINCIPLE: EQUITY IS NOT A LOAN
This capital is pure equity risk capital for growth. There are no loan repayments, no interest liabilities, no EMIs, and no personal collateral. The investor participates as a genuine equity partner sharing in the company's growth, profits, and enterprise value appreciation.
📈
FAST OPERATING RECOVERY & DIVIDEND ACCRUAL
At 10,000 paid accounts, SILATE generates ₹52.00L monthly revenue with ₹27.00L monthly payback capacity. The full ₹1.50 Crore capital recovery is achieved in approximately 5.56 months of stable operations, creating immediate cash-flow stability and strong dividend potential.
📑
LEGAL GOVERNANCE & SIGNED AGREEMENT
All transactions will be formalized via a binding Term Sheet and legally executed Shareholders’ Agreement (SHA) compliant with the Indian Companies Act, featuring transparent quarterly financial reporting and statutory shareholder protections.
🖋️
Founder & Managing Director: Sathish Kumar .J.
Silate Business Technologies Pvt. Ltd. · Ready for Execution & Legal Term Sheet Signing
✅ FORMAL TERM SHEET READY
Silate Budget Deck · By Sathish Kumar .J.
Slide 27 / Final Term Sheet
SLIDE 28 · INTERACTIVE SCALE SIMULATOR
LIVE FINANCIAL SIMULATOR
Interactive Scale: Revenue, Expenses & Net Profit
Simulate how controlled expenses and high software operating leverage scale monthly cash flow and investor returns.
Select Paid User Scale:
10,000 Paid Users
1. Total Monthly Revenue (MRR)
₹52.00 L
Annual Run-Rate: ₹6.24 Cr ARR · Blended ARPU ₹520/account
2. Controlled Operating Expenses
₹25.00 L
Staff ₹14.00 L · Cloud ₹2.50 L · Support ₹6.00 L · Buffer ₹2.50 L
3. Net Monthly Profit (EBITDA)
₹27.00 L
Operating Net Margin: 51.9% · Real Free Cash Flow
₹52.00L (Revenue)
−
₹25.00L (Expenses)
=
₹27.00L / month Net Cash Flow
Operating Leverage:
51.9% Net Margin
Investor 10% Monthly Share
₹2.70 Lakhs / mo
₹1.50 Cr Capital Payback Speed
~5.56 Months
Annual Net Profit Run-Rate
₹3.24 Crore / yr
Silate Budget Deck · By Sathish Kumar .J.
Slide 28 / Interactive Scale Simulator